A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position, salary requirements, and outline skills and experience that directly relate to this position.
About Ross The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through thought and action, members of the Ross community drive change and innovation that improve business and society.
About the Center For more information about the Sanger Leadership Center, please visit our website at https://sanger.umich.edu/
Purpose: The Marketing Manager will promote the Sanger Leadership Center's engagement with students, faculty, staff, alumni and external audiences including prospective students, partners, businesses, campus units, and experts. Working directly with the Associate Directors and the Sanger team, you will oversee and further our brand platform, build upon and implement our multi-year marketing strategy, and promote Sanger toward becoming the number one leadership development center in the world. You will be an important contributor on a collaborative team that is known for its creative, inclusive, and self-empowering approach to leadership development.
You will report to the Associate Director for Strategic Partnerships.
Content Creation & Communications
Write, seek, and design content that is with our overall marketing and brand strategy (blogs, emails, newsletters, videos, podcasts, social media, public forums such as classrooms)
Look for opportunities to partner with Michigan Ross MarCom and local media to feature Sanger
Manage vendors for design, photography, videography
Develop marketing and recruitment needs for programs, including digital posters, slides, banners
Work across multiple cultural contexts including an understanding of how to adapt communication styles for different communities
Oversee updates, strategy, and management of the Center's website and blog, in partnership with an external web developer
Update the Center's social media strategy; strengthen all aspects of digital presence across multiple channels
Improve the Center's digital reach, influence, and engagement
Brand Management & Strategy
Together with the Associate Director, lead a brand management strategy that strengthens the Center's brand position, definition, and consistency of messaging
Ensure the Center's branding and content strategy aligns and strengthen both the Michigan Ross and University of Michigan brands
Manage creation of all Sanger-branded templates, logos, and promotional materials
Data Management & Reporting
Co-create annual evaluation and reporting mechanisms
Work with Michigan Ross Development and Alumni Relations to produce the Center's annual report, sponsorship reports, and other data-based publications
Collect and analyze relevant data to determine the impact of marketing tactics and shape future strategy
Administration & Event Support
Assist the Center's team in building high-quality programs and events, including staffing in-person and remote events when needed
Prepare and administer marketing and communications budget
Bachelor's degree in marketing, communications, business administration, or a related field, or equivalent combination of education and experience is necessary
3+ years of professional experience in marketing, communications, or related fields
2+ years of experience in content development (writing and posting blogs, news releases, and social media)
2+ years of experience in marketing or brand strategy; creating ideas to further an organization's reach and reputation
2+ years of experience using project management best practices
Applied experience using WordPress, Canva, Adobe Creative Suite, and MailChimp
Experience managing social media platforms, including Instagram, YouTube, Twitter, LinkedIn, Facebook, and other new platforms
Knowledge of data collection methods to inform strategy
Benefits at the University of Michigan In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
Generous time off (Vacation, Holidays, Season Days, etc.)
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Flexible Work Program
Ross Onsite Fitness Center
Salary Information: The general salary range for this position is $60,000 - $70,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include experience, knowledge and skills for the position. All candidates are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process.
Michigan Ross values a culture of diversity, equity, and inclusion. We are committed to the development of diverse and culturally intelligent staff who thrive and contribute to a positive and inclusive environment.
The statements included in this description are intended to reflect the general nature and level of work assigned to this classification and should not be interpreted as all-inclusive.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations are now required for all University of Michigan students, faculty and staff across all three campuses, including Michigan Medicine. This includes those working or learning remotely. More information on this policy is available on the Campus Blueprint website or the U-M Dearborn and U-M Flint websites.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.