HAVE YOU EVER DREAMT OF MAKING AN IMPACT ON THE WORLD?
How? Become aMarketing Managerfor our Abbott Diagnostics Division.
If you are inspired by our commitment to improving patient care, this role might well be what you have been looking for!
HOW WILL YOU MAKE A DIFFERENCE?The Marketing Manager (MM) is responsible for setting the Division strategic direction and tactical implementation of activities within the Diagnostics Division. Mainly but not strict to our Value Expansion initiatives & Automation Franchise. This includes the development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value.
The marketing manager must be knowledgeable in developing marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. Also, be an expert concerning product lifecycle, mapping the market needs, planning/execution, and business objectives achievement.
Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
Scientific and Promotional Tool Creation: Provide commercial organizations with core promotional and scientific literature, sales aids, and support materials to exceed their sales plan.
Internal Communication: Responsible for creating a clear communication line between Global Marketing and all other areas that affect the product. This includes providing direction to the Commercial Areas/countries and all in-house groups. This entails using technology-based tools such as the intranet, conference calls, meetings, and domestic or international field travel.
External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably while maintaining a customer focus woven throughout all activities. Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
Develop the Marketing Plan: Incorporate all aspects of the marketing mix.
Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to the market. Offer leadership to R&D and support organizations throughout the development cycle (e.g., lead trade-off analysis...customer, financial, and timeline impact).
The MM is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by the high satisfaction of needs and, therefore, appropriately differentiated and adding value) by developing and overseeing the marketing plan's execution. This includes the definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
Education: Bachelor's degree
Years of experience, both overall and any industry-specific expertise needed:8 years and more
Other qualifications/certifications:MBA is highly preferred. Diagnostic or healthcare and marketing experience.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.