The Digital Marketing Manager will support the Director of Communications & Community Relations and the organization by providing a balance of skills geared toward customer acquisition, lead generation, upsell, and nurture opportunities, including improving the usability, design, content, and conversion of the company website and portal. This position requires strong copywriting, design, and analytics skills. The position will be a strong team-player, able to manage multiple and shifting priorities, be self-motivated, and have strong time-management skills.
Plan and execute multiplatform digital marketing campaigns.
Oversee paid media advertising campaigns on various social media platforms, including Google, LinkedIn, Facebook, Twitter, Instagram, and so on.
Bachelor’s Degree in marketing, communications, advertising or a related field.
Minimum 5 years of digital marketing experience.
Expertise in Adobe Creative Suite (InDesign, Photoshop, Acrobat), Illustrator, HTML.
Experience with UX/UI and web design.
Expertise/experience with SEO, Google analytics.
Expertise/experience with social media posting, scheduling, analytics, reporting.
Knowledge of digital and print accessibility requirements for collateral materials and website.
Exceptional project management skills, with a keen eye for detail.
Self-directing and agile, with the ability to quickly pivot strategies, as needed.
Experience with marketing automation, email marketing, and other related platforms.
Proficient in Microsoft Office applications.
Excellent time management skills.
Excellent communication and relationship building skills with an ability to prioritize, negotiate and work with a variety of internal and external stakeholders.
A multi-tasker with the ability to wear many hats in a fast-paced environment.
Experience with Pardot, Google Suite, Airtable, SproutSocial
Knowledge of Salesforce or similar CRM
Experience with CSS, WordPress
Google Adwords experience
Proficiency with AP, APA Style Guides
Prior experience in a non-profit or higher education
Familiarity with media relations, event planning, webinars, podcasts
Familiarity or experience with the goals and mission of the Online Learning Consortium
In order to be considered for this position, please include your Resume, a Diversity Statement (500 words or less) and a Cover Letter including salary requirements. Only applications that include these items will be reviewed.
OLC is a collaborative community of higher education leaders and innovators, dedicated to advancing quality digital teaching and learning experiences designed to reach and engage the modern learner – anyone, anywhere, anytime.