Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.
Our location in Columbus, OH currently has an opportunity for Associate Brand Manager - Therapeutic Nutrition Institutional Marketing
Lead and direct consumer marketing activities for the Adult Institutional Therapeutic business for the Juven, Ensure, Glucerna and Nepro brands. Responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Additional responsibilities include quarterly business strategic and tactical planning, consumer marketing development, agency leadership, market segmentation, market research and budget management.
WHAT YOU'LL DO
Responsible for managing the direct to consumer marketing strategy activity associated with the brands in the US
Lead strategy development, creative development and activation for the direct to consumer channel, including uncovering key barriers and opportunities to drive sales and share
Lead competitive assessments and create recommendations on how to drive sales and share for both the short and long term
Lead consumer digital strategy and programming, including social media, online video, PR and KOL/spokesperson development
Lead cross functional team in business analysis, supply management, forecasting for the brand's consumer channels
Develop retail business strategies and executions through joint business planning process to explode growth at retail for the brands (includes brick and mortar and eCommerce)
Analyze multiple external data points to identify risk / opportunities, and create contingency plans as needed
Assist in portfolio planning, segmentation, architecture and development of brand fundamentals.
Identify future research needs to aid in plan/ long- range plan development
Measure performance of activations plans and proactively recommend action to continuously improve ROI
Manage budget monthly with direct input to forecast models and financial decisions
Collaborate with internal and external stakeholders to achieve objectives. These groups may include the Health Care Professional Sales and Marketing teams, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies
ACCOUNTABILITY / SCOPE / BUDGET:
Selected candidate will be accountable for developing and executing strategic and tactical objectives associated with driving the Juven, Ensure, Glucerna and Nepro brands . Actions and decisions will affect attainment of financial goals and objectives.
EDUCATION AND EXPERIENCE YOU'LL BRING
2-5 years of brand management or marketing experience. Preferred experience in healthcare or CPG
2+ years of demonstrated leadership of cross-functional teams
Time and project management skills, including the ability to work on multiple projects at the same time
Team working skills; Preferred experience in working with sales team
An ability to think strategically and develop annual activation plans
Analytical skills and attention to detail
An understanding of trends and an ability to respond to changing customer needs
Creativity and an ability to produce innovative and original ideas; Intellectual curiosity
The ability to manage and allocate budgets
Written and verbal communication skills
Experience with and an understanding of market research and data
Sales experience a plus
Bachelor's degree in Marketing, Business, or related field
** This position is located in Columbus, Oh. You must reside or be willing to move to Columbus, Oh.
MBA strongly preferred.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.