The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: • has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry. • has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. • is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!
Position Overview: The Senior Manager is responsible for developing and executing marketing campaigns to promote ABA events--marketing strategies include aspects of traditional marketing, channel marketing, drip campaigns and digital marketing. This position will work with internal stakeholders to ensure that attendee goals are reached and that marketing projects remain on-time and on-budget.
Partner with Market Segment Strategist to develop and execute marketing strategy, including identifying campaign goals and target audiences for ABA conferences and schools. Partner with Member Communications-Content team to develop event theme and messaging for all channels.
Work with Creative Director and graphic designer(s) to develop the overall look for each event and define specific design needs including ads, brochures, videos and other graphics.
Develop and execute a marketing plan leveraging all appropriate channels including Web, Direct Mail and Print Collateral, Digital Advertising, E-mail, and Social Media marketing.
In partnership with internal teams, work cross-functionally to promote ABA events: develop press releases, media kits, Exhibitor and Sponsorship prospectus, and cross promotional opportunities and tool kits.
Partner with the Events team to develop the onsite attendee experience: website and attendee landing pages, social media schedule and content, exhibit hall signage, booth design, registration kiosks and attendee collateral and promotions. Develop and design General and Concurrent session staging, graphics video’s, speaker templates and livestreams, and Mobil App promotions, communications and promoted posts.
Management of event budget
Provide campaign status updates and results to stakeholders
Other duties as assigned by business need
Bachelor’s degree in marketing, communications, business, or related field preferred or commensurate experience
6-8 years’ experience leading and managing email, social media, digital marketing, and print advertising campaigns required
Experience using Google Analytics to pivot campaign strategy and drive impact and performance
Ability to travel as required by business need
Experience with email marketing automation platforms such as Eloqua, Hubspot or Salesforce
Ability to prioritize and manage multiple clients and projects simultaneously
Knowledge of creative process and how to provide clear creative direction
Excellent oral and written communication skills and proofreading ability
Strong project management experience with ability to drive to consensus across cross-functional teams
Excellent customer service focus
American Bankers Association (ABA) is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.
ABA encourages and celebrates diversity so if you are motivated, hardworking and want to make a difference, come as you are!
The American Bankers Association is the united voice of America’s hometown bankers—small, regional and large banks that together employ more than 2 million women and men, hold nearly $17 trillion in assets, safeguard $12.8 trillion in deposits and extend more than $9 trillion in loans. ABA believes that government policies should recognize the industry’s diversity. Laws and regulations should be tailored to correspond to a bank’s charter, business model, hometown markets and risk profile. This policymaking approach avoids the negative economic consequences of burdensome, unsuitable and inefficient bank regulation. Through a broad array of information, training, staff expertise and other resources, ABA supports America’s hometown bankers as they perform their critical role as drivers of America’s economic growth and job creation.