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American Association for Clinical Chemistry

Washington, D.C.

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Gloucester, Massachusetts

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Local Marketing Manager
主要工作职责及内容:1.  确保在推广周期内,根据市场策略执行相关的推广计划。配合区域销售团队开展学术活动,如城市会,院内会,和KOL 活动等;2.  和市场部密切配合,确保所有的推广资料,符合产品定位,传递最新的产品信息;3.  对代表进行疾病,产品知识应用,竞争对手信息的培训和沟通,确保信息有效地传递给我们的客户;4.   通过和销售团队的协访,从客户那里得到反馈,并帮助销售解决产品的相关问题以及有问题的重要客户; 5.  维护KOL的关系,建立有效和专业的关系,以支持品牌的医学、市场市场推广,并支持进入医保目录的工作;6.  区域市场预算申请和控制;7.  向中心市场部反馈区域市场情况和竞争对手情况;8.  当全国的策略在区域执行时如需要调整,向公司提供建议。向中心市场部推荐崭露头角的KOLs,便于将来的发展。


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