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Marketing Automation Specialist
 WHAT YOU'LL DOThe Marketing Automation Specialist oversees Abbott's marketing automation platform and its deployment across the organization. The Marketing Automation Administrator will actively advocate the use of marketing automation across the enterprise to support accelerated growth. The person executes the support, training, implementation, and consultative efforts needed to maximize the value of marketing automation.This role will lead outreach functions in establishing coordinated processes and data structures to support Abbott's business units and regional marketing efforts, develop lead-scoring processes to develop rich constituent profiles and develop marketing automation programs, including in-system assets (such as email templates, smart c


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