The temporary Marketing Manager assists the marketing and education team with a variety of ongoing and new projects that support and strengthen the marketing, sales, and fundraising for Northrop’s programming, exhibitions, building rental, Twin Cities Campus Events Calendar, and more. The temporary Marketing Manager will partner with the Director of Marketing and lead the development and implementation of marketing plans and strategies that drive interest, awareness, attendance, engagement, ticket sales, and donations. The temporary Marketing Manager provides strategic consultation to the marketing and education team and is successful through positive cross-functional collaboration, proactive communication, creative data-driven and segmented campaigns, and a passion for the performing arts, education, and Northrop’s mission, vision, and values. This position currently supervises one student intern but can give direction to other part-time and full-time staff. The temporary Marketing Manager reports to the Director of Marketing and Public Relations.
This is a 100%, temporary position for one year (classification 9671MK, M&C Pro 4-Marketing Generalist).
Assist the Director of Marketing and other team members to develop and implement marketing and education strategies and plans for Northrop’s programming and services customized for targeted audiences.
Plan and maintain an annual content calendar of social media posts, marketing campaigns and related content management systems, in partnership with the Communications Manager and other team members.
Manage Northrop’s social media marketing, fundraising, and engagement tactics on all channels including planning and maintaining an annual content calendar, brainstorming creative messaging/campaigns/concepts, writing and editing copy, and providing strategic guidance on visual supporting assets that align with or lead industry standards. Partner with all team members for organic content ideas. Schedule messaging across all channels. Report on key metrics.
Work closely with marketing team and digital marketing agency on content for paid marketing campaigns to promote events and activities, generate ticket sales and event attendance, drive donations, deepen engagement, and grow Northrop’s audiences.
Create and coordinate segmented targeted marketing lists.
Assist with writing, editing, and proofing different types of media, consistent with Northrop and U of M style and brand standards, for a variety of marketing, education, fundraising, ticketing, and other materials.
Coordinate ad buys and oversee production and placement of materials.
Identify, coordinate, and manage advertising/promotional trades with local and national arts organizations
Assist in the evaluation of all promotions and marketing campaigns. Track event ticket sales, revenue, and attendance; analyze sales patterns; and provide reporting as necessary.
Partner with multiple departments to understand, contribute, advise on, co-create, and ensure their initiatives are supported and executed.
Assist Director of Marketing with monitoring marketing budgets, expenses, settlements, dynamic pricing, and revenue/attendance projections for events.
Build and track marketing projects on Team Gantt project management system.
Work with the Director of Marketing and Public Relations and other team members to implement a patron journey and evaluate necessity for a membership program.
Assist Northrop team at events and/or monitoring social media on or off-site during weekend and/or evening hours as needed.
Provide exemplary customer service focused on creating positive and memorable experiences for all Northrop patron touchpoints.
Assist with market research and patron feedback.
Backup Communications Manager, Creative Director, Digital Marketing Manager, and Director of Marketing and Public Relations as needed.
Administrative support and various office tasks. Other duties as assigned.
Bachelor’s degree in Marketing, Communications, or Journalism or a related field and a minimum of six years of professional marketing experience.
Experience developing and implementing strategic and compelling marketing plans and campaigns for a program, product, or service, preferably in performing arts or entertainment industry requiring ticket sales and meeting goals.
Demonstrated experience in creating compelling digital marketing campaigns and producing and analyzing results using a variety of platforms and metrics.
Experience creating and posting content for Facebook, Instagram, Twitter, and YouTube platforms for a business, organization, or club.
Experience with search engine optimization strategies.
Investigative, deductive, and critical thinker with excellent attention to detail. Experience in data and trend analysis and using data to inform strategy.
Proven experience in leading cross-disciplinary teams (with or without formal authority) to develop and implement marketing plans.
Experience in successfully guiding creative and content development teams to produce strategic and effective creative solutions.
Demonstrated commitment to equity, diversity, inclusion, and accessibility.
Proficient with Google suite of products including Google Analytics, Microsoft Office, and social media platforms.
Excellent verbal and written communication skills.
Demonstrated work ethic with ability to handle and organize multiple projects simultaneously with varied timelines and duties.
Appetite for spotting, assessing, and taking advantage of related applicable trends.
Experience working both as a team and independently.
History of seeing projects through to completion and generating new ideas.
Upbeat and positive personality; build and maintain professional and positive relationships; excellent and intuitive customer service skills and philosophy.
Comfortable in a fast-paced, goal-oriented, multi-faceted environment.
Able to learn new areas quickly, take ownership of issues/projects, and develop recommendations.
Interest in/knowledge of performing arts.
Experience with any project management platform.
Experience with AudienceView or other ticketing platform.
Experience with Salesforce Marketing Cloud Email Studio.
Experience with Drupal or similar.
Experience with building K-12 audiences for artistic programming.
Experience with media relations.
WORK DAYS/HOURS: Primary schedule arranged between 7:00 am and 6:00 pm Monday – Friday. This position may require occasional weekend and/or evening hours as needed, based on the schedule of Northrop’s events.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.