The Abbott Established Pharmaceuticals Division (EPD) is looking for a:
Marketing Excellence Global Lead
to be based in our Global Divisional Headquarter in Basel.
Primary Job Function:
The Marketing Excellence team will drive the creation of our next generation marketing model and the evolution from the existing customer engagement model to a more holistic and personalized customer centric approach. The goal is to build a more relevant and impactful relationship with customers by providing the information they want, at the right time, with the right content, through an impactful interaction in every touch point they have with us.
As part of the strategic plan, EPD will adapt go-to market approach to mitigate the risks from the market shift toward Digital. Implementing a customer-centric engagement journey and empower Omnichannel engagement are fundamental pieces supporting growth and offsetting some challenges considering the maturity of the portfolio. For future growth, we will focus on implementing a truly customer centric approach coordinated with spectacular execution for in-market brands and for launches.
As the Marketing Excellence Global Lead in the Marketing Excellence team, you will be a critical part of our business transformation journey towards a new commercial model and measure impact of the omnichannel strategy at Abbott. This role is a catalyst to drive efficiencies and enable step-change transformation in customer-centric engagement empowered by digital and data. The primarily responsibilities are to drive, manage, and improve your existing and potential customer relationships by enabling a unified, central platform, integrating strategic direction from across the organization (transitioning from Multichannel to Omnichannel Marketing, etc).
The successful associate will be passionate about customers, supporting teams and constantly thinking about ways to improve our ways of working and to transform their lives.
Core Job Responsibilities:
Driving for value and impact, you will:
Integrate solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
Managing automated marketing campaigns within Marketing Cloud enabling customer journey builder and content builder according to customer profiling
Ensuring messages / content is according to segmentation and customer journey.
Governance and operations of MA and process implementation at global and local level
Lead the marketing cloud implementation across EPD, aligning with Abbott digital strategy and analytics foundation
Drive impact measurement on the marketing campaigns effectiveness by introducing MCE automation interconnecting customer touchpoints on channels and sequence
Timely execution and delivery of the strategic roadmap to support marketing processes & tools and ensure alignment and Integration into over Abbott customer engagement roadmap across Emerging Markets, LATAM and India
Partner with key Internal stakeholders to implement processes and integrated roadmap
Create/maintain a working environment in which internal stakeholders (global/ regional) share common objectives and are motivated to excel in execution
Hands on experience in driving successful omnichannel implementation in large organization(s) at the global and local level are required.
Basic understanding of channel-specific technology platforms
Basic level experience of functional requirements with Salesforce.com as CRM offering.
Ability to ensure and govern Unify approach to leverage scale efficiencies and learnings
Works on problems of moderate scope where analysis of situations or data requires a review of business issues. Exercises creativity and judgment within defined procedures and practices to determine appropriate action. The role is non-therapeutic area; it requires close partnership with Global teams, regional / local Commercial Organizations to identify unmet needs (known and unknown) and develop a plan accordingly.
Education: Bachelor's degree or higher, with experience in life science, marketing, digital marketing, or equivalent; Master's degree or MBA would be an asset
Min. 5 years' experience ideally on country / regional level and exposure to global project initiatives
Successful experience in implementing omnichannel/ marketing automation
Experience working on an Emerging Markets scope is an asset
Experience including several years of project management experience and success managing complex organization transformational projects in matrix and international environments.
Digital program / Omnichannel implementation experience is a key differentiator factor
Winning mentality, "can-do" attitude, innovative, customer focus and cross-functional team player
Creative and out-of-box thinking, ability to efficiently translate the concepts into tangible results
Result-driven, likes hands-on work, pragmatic
Strong leadership and collaboration skills
Impact & Influence - ability to influence teams without direct management
Strong communication and interpersonal skills: ability to communicate complex ideas, issues, and designs to varied audiences
Understanding of what a customer-centric approach and hybrid commercial model is
Ability to work in a fast-paced and changing environment
Ability to think creatively, embrace ambiguity and learn quickly
Ability to make quick and independent decisions
Demonstrated understanding of Agile development methodologies and project management
Advanced spoken and written English. Additional languages a plus.
Strong MS skills in Word, Excel, PowerPoint are required
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.