Marketing and Communications Coordinator - University College
Washington University in St. Louis
Location: St. Louis, Missouri
Internal Number: JR63643
Assists the Director of Marketing and Communications in all areas of marketing and communications including internal/external communications, content development, website management, publication design and distribution, social media management, and other creative service efforts to ensure a cohesive brand identity and advance the mission and goals of University College.
Primary Duties & Responsibilities
Assists with development and implementation of marketing strategies pertaining to both print and digital marketing efforts. Conducts research, plan, and implement marketing strategies to support enrollment growth and student retention.
Works with university partners and stakeholders in a creative team environment to develop strategic and integrated publicity and marketing campaigns for University College and its programs, institutes and initiatives.
Contributes to the development of strategies to spotlight and advance University College through high quality, high impact, and cost effective print and online materials.
Develops story ideas and obtain testimonials for print and digital media, cultivating a network of on and off campus resources.
Partners with Director of Marketing to monitor costs against budget and to review campaign performance against key performance indicators (KPIs).
Assists with performance analysis at a strategic, tactic, targeting, and creative level: compare report outputs to predetermined KPIs.
Collaborates with internal/external teams and gather data for media optimization.
Plans, Develops, and Manages External Websites
Manages the University College website, Osher Lifelong Learning Institute (OLLI) website, and Summer Writers Institute (SWI) website. Acts as web liaison for both English Language Programs and the Prison Education Project.
Administers web analytics platforms to identify trends, KPIs, and goals to make decisions on improving site organization and functionality, search engine optimization, digital marketing efforts, and overall user experience.
Writes, edits, and proofreads content for online consumption, optimized for user experience and search.
Ensures editorial integrity and accuracy for all online content by identifying and fixing content problems, including broken links and typographical errors, and creating an editorial calendar for regular updates.
Manages multimedia and connections with third party components/APIs. Troubleshoots issues with Arts & Sciences web team and developers as needed.
Establishes consistency in the look and feel of web sites by promoting uniform styles, imagery and design through the use of content management system, and HTML.
Manages Social Media Platforms
Manages engagement and interactivity with audience (e.g. post on website and social media platforms, respond to wall posts, tweets, etc.).
Maintains consistency of message and enhance and reinforce brand positioning across multiple social media networks.
Contributes to the development of social media engagement metrics that evaluate value for social initiatives and ROI.
Monitors trends in social media tools and applications and apply that knowledge to grow the presence of University College and supported units in social media platforms, increase user engagement, and reach new users.
Analyzes, reviews, and reports on effectiveness of applications, campaigns, etc. using social analytics tools, and make recommendations to optimize and create/adapt strategies.
Publication Design/DTP, Content Development and Distribution
Creates marketing content for a range of audiences that builds awareness of, drives engagement with, and enhances the reputation of University College and support units.
Conceptualizes and produces creative content that can be leveraged across a variety of media channels including website content, digital and print advertisements, billboards, brochures, magazine/e-newsletter articles, ceremonial print pieces, audio/video, TV commercials, content for social media channels and other promotional materials.
Utilizes desktop publishing software systems to prepare layout and design of templates, emails, digital/print advertisements, forms, fliers and program/course pieces used to promote new programs and courses.
Oversees the University College and support units publications plan, including bid proposals, creative design, brand management, project management, and reviewing proofs for brand cohesiveness up through final delivery.
Maintains production timelines for publication reprints, overseeing the process of updating/revising publications, and working with outside vendors.
Maintains cost data for project scheduling, budgeting, and billing.
Assists with other Marketing and Recruiting
Participates in recruiting events with a focus on increasing current and prospective student, business and association participation.
Represents the department on University committees related to publications and marketing as assigned by the Director.
Other Duties as Assigned
Masterâ™s degree in Journalism or Social Media, Public Relations or Marketing.Â
Five yearsâ™ experience in public relations and/or social media.Â
Experience in a higher education environment.
Two yearsâ™ experience in utilization of social media platforms to promote content and two yearsâ™ experience writing for print and electronic media and graphic design.Â
Proven experience in written and visual communication though both print and digital channels.
Exemplary writing, analytical, and interpersonal skills.Â
Computer literacy with a variety of on-line communications tools.Â
Ability to collaborate with colleagues; ability to function effectively under pressure and meet deadlines while exercising initiative, judgment, creativity, and diplomacy; a self-motivated individual driven by curiosity and challenge; ability to work independently with a high degree of reliability, accuracy, and productivity.
In depth knowledge of the different social media platforms and their users.Â
Extensive knowledge of principles of SEO.Â
Ability to develop, write and edit copy with superior knowledge of business English, spelling, grammar and punctuation.Â
Bachelorâ™s degree and two years related experience to include experience in utilization of social media platforms and/or experience writing for print and electronic media and graphic design.
Experience in desktop publishing including fundamental rules of high/low resolution, dpi, graphic design, and typography with ability to perform digital photo retouching of color digital images. Proficiency in Adobe Creative Suite CS5.Â
Proficiency in Microsoft Word, Excel, PowerPoint, and web maintenance and analytic platforms.
$42,100.00 - $69,600.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to an individualâ™s sex, race, color, religion, age, disability status, protected veteran status, national or ethnic origin, gender identity or expression, sexual orientation. Women, minorities, protected veterans and the disabled are strongly encouraged to apply.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.