Specialist, DELO Marketing - Western Kentucky University
Western Kentucky University
Location: Bowling Green, Kentucky
Internal Number: 140389
Location: Bowling Green, KY Category: Staff Posted On: Thu Dec 9 2021 Job Description:
The Division of Extended Learning & Outreach (DELO) Marketing Specialist at Western Kentucky University is responsible to implement an integrated digital marketing strategy, including web content and design, web analytics and optimization and social media strategies. This position works as an integral part of the DELO marketing staff and with all DELO units and their partners. The position reports to the DELO Strategic Marketing Manager and is responsible for supporting the marketing/design efforts of the division and assisting in the implementation of the internal/external marketing plans.
Primary Duties and Responsibilities
The following duties are customary for this position but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institution needs.
Designs, develops, and maintains websites for DELO and other programs
Designs and coordinates print and digital materials (brochures, flyers, t-shirts, web banners, social media graphics, paid ads, etc.)
Reporting on digital and paid advertising, as well as Google Analytics and SEO
Ability to collaborate with a small team to develop and execute marketing plans for departments across campus
Knowledge and Skills Considered Essential for Success
Proven website design capabilities
Demonstrated expertise in design software
Knowledge in content management systems and basic HTML.
Bachelor's degree in graphic design, print advertising, advertising, marketing, public relations, web design, or a related field
Minimum two years of strong experience using Adobe products including InDesign and Illustrator
Minimum two years of experience in a professional team environment (i.e. giving and receiving feedback, working together to accomplish goals, and project collaboration)
Salary Grade: 108 Salary Range: $35,568 -$40,000
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Equal Employment Opportunity/Affirmative Action/University ADA Services (EEO). To request an accommodation, report/express a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Mr. Joshua Hayes, EEO Director/Title IX Investigator/University ADA Coordinator, via email at email@example.com or by phone at (270) 745-5121.
The University is also required to investigate complaints of sex and gender-based harassment, also a form of discrimination, and has designated the Title IX Coordinator as the individual responsible for coordinating the investigation and response to such complaints. The Title IX Coordinator for the University is Ms. Andrea Anderson, who can be contacted via email at firstname.lastname@example.org or by phone at (270) 745-5398. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.
Western Kentucky University (WKU) prepares students of all backgrounds to be productive, engaged, and socially responsible citizen-leaders of a global society. The University provides research, service and lifelong learning opportunities for its students, faculty, and other constituents. WKU enriches the quality of life for those within its reach.