Reporting directly to the Dean of the Kellogg School of Management(KSM), the Chief Marketing and Communications Officer is a critical member of the Kellogg senior team. The CMCO is charged with the development of a strategic, comprehensive marketing and communications agenda, securing, and advancing Kellogg’s reputation as a premier global business school through achieving specific initiatives.
This position will serve as a trusted advisor to the Dean of Kellogg and leadership team on all matters related to internal and external messaging, global branding and strategic communications. The CMCO will assume leadership for a full suite of communications and marketing functions at Kellogg. This cross functional team is responsible for building Kellogg’s global reputation through strategic, proactive external marketing communication and key stakeholder engagement (e.g., MBA admissions prospects, employers, community, partners, alumni). This includes development and execution of brand campaigns (including content and media), public relations (including crisis and issues communication), promoting faculty research and thought leadership, as well as support of major outward-facing initiatives such as key conferences, rankings etc. The position also oversees all special events and corporate partnerships.
The CMCO is responsible for global brand strategy development for the school, and marketing plan development for each of the school’s degree programs, in close partnership with the Admissions team. Working closely with colleagues within the University, as well as outside partners and advisors, the role will include stakeholder analysis, strategic planning, and execution. Working in a matrixed environment and proven results are a must. Required experience includes leadership of digital marketing initiatives (both content development and media), targeted content marketing, and CRM applications, plus brand marketing and public relations across all media.
Set strategy for external communications and reputation building, including proactive media relations
Lead executive visibility for the dean
Oversee internal communications and engagement
Manage proactively complex issues and change with cross-stakeholder audiences
Serve as senior communications counsel to the Dean and her senior leadership team, and partner with them to identify and prioritize projects that directly support Kellogg’s strategy and elevate Kellogg’s reputation in the global marketplace, including the school’s key successes and innovations, as well as priority areas of research and thought leadership
Brand and Marketing:
Own the positioning and messaging for Kellogg and the degree programs. This will include defining and executing a clear brand strategy as well as ensuring that our brand delivery and stakeholder experiences deliver against the brand promise.
Set strategy, oversee the creation and execution of multiple integrated marketing plans to drive demand for degree programs.
Oversee creative and digital teams including design, multi-media, user experience, front-end development and social media.
Lead digital marketing initiatives, including targeted content marketing to priority segments
Establish and implement best-in-class CRM strategy
Responsible for recruiting and selecting, developing and coaching, rewarding and retaining, and optimizing diverse talent.
Develop and maintain a strong Kellogg culture and highly collaborative work climate for the Integrated Marketing Communications team. Create a strong sense of pride, collegiality, teamwork, confidence and efficiency.
Performs other duties as assigned.
Bachelor’s degree required along with 15+ years experience in marketing / brand management roles – preferably in a B2C services company.
Experience executing comprehensive marketing campaigns and working across multiple mediums.
10+ years experience in stakeholder management.
Experience managing a team, influencing across and organization, and gathering and leveraging diverse resources.
Minimum Competencies: (Skills, knowledge, and abilities.)
Exceptional interpersonal, project management, and reporting, writing and editing skills and a proven record of working collaboratively with a wide range of constituents.
Broad and highly conceptual thinker.
Strong situational awareness – acute ability to understand different stakeholders and their interests or concerns.
High initiative and motivation.
Graduate degree, such as MBA or Master’s degree in communications, is strongly preferred.
Experience working in higher education.
Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website.
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.