Associate Director - Annual Giving, Digital Marketing
Location: Boston, Massachusetts
Internal Number: 2678785
Associate Director - Annual Giving, Digital Marketing
About Northeastern: Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locations-in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant-are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs- in a variety of on-campus and online formats-lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity: The Northeastern community has a tradition of giving back, and each day, we witness the impact of our community's remarkable generosity. Our students are pursuing co-ops in all corners of the globe, growing their cultural fluency and preparing to thrive in the world. Our faculty are delivering leading-edge scholarship, teaching and mentoring tomorrow's leaders. And our researchers are pioneering new lines of inquiry, accelerating discovery in emerging fields. Northeastern University Advancement plays an integral role in engaging the Northeastern community to create a stronger, more sustainable, and bright future.
Responsibilities: Northeastern's Office of Annual Giving is seeking a motivated, upbeat, and enthusiastic Associate Director to oversee our growing digital marketing efforts. The Associate Director reports to the Director of Annual Giving and works in close partnership with the Senior Associate Director of Annual Giving Marketing. This role is part of a team that works toward meeting the university's alumni participation goal by soliciting gifts from our alumni and other constituencies.
Email marketing is a critical piece of our overall annual giving outreach strategy. The Associate Director will oversee all aspects of executing this program, including building/laying out marketing pieces, pulling mailing lists and coordinating the tracking of email results and capture of other data. They will be key partner in marketing strategy conversations, always looking for opportunities to use technology in new ways to advance our mission.
In addition to email marketing, this position will drive the annual giving social media strategy. The Associate Director must stay up to date on social media trends and will think creatively about they can best leverage these platforms to increase engagement and promote our fundraising message. Finally, this role will provide logistical support for annual giving's popular commerce campaigns, particularly in maintaining associated webpages and online order forms as well as managing the fulfillment process.
The ideal candidate is a self-motivated, detail-oriented digital marketer who will thrive in a collaborative environment, often juggling multiple projects at once. Annual giving is a data-driven operation and the Associate Director will be responsible, with the support of a data analyst, for tracking the results of their programs and using this data to inform and refine future strategies. The ideal candidate is goal-oriented, creative, and stays up-to-date on digital marketing best practices and trends.
Qualifications: Bachelor's degree and four to six years of annual giving or applicable marketing experience required. Experience with email marketing platforms, particularly Salesforce Marketing Cloud, is a big asset. An aptitude for numbers and analysis is important and familiarity/comfort working with Microsoft Excel is a must. Experience with HTML or content management systems is also beneficial, though not necessary to be considered.
The ideal candidate is a self-motivated, detail-oriented digital marketer who will thrive in a collaborative environment, often juggling multiple projects at once. The ideal candidate is goal-oriented, creative, and stays up-to-date on digital marketing best practices and trends.
To be successful, a candidate must be a mature team player who is highly motivated and dedicated to the goals of advancing higher education.
Salary Grade: 10
Additional Information: Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.