The Director of Marketing manages marketing and promotional efforts in support of ticket revenue and fan attendance generation for football and men's and women's basketball and other intercollegiate athletics programs, where appropriate. The Director of Marketing is also responsible for promotional and production aspects of athletics events and activities of football, men's and women's basketball, and other athletic sports programs as designated, including event entertainment and contest promotions.
Developing and implementing an on-campus promotions plan for the University community designed to increase spectator attendance at ticketed athletics events.
Developing and implementing promotional and in-game graphics and features for all ticketed athletic events & select non-ticketed athletic events.
Developing and implementing a marketing plans for Department's social media sites.
Supervising the in-event entertainment production including the pre- and post- intermission activities of the Dance Team, Cheerleaders, mascot, anthem performers, in-event entertainment, and contest promotions for ticketed and non-ticketed athletic events.
Managing & creating efforts in support of promotion of other sport programs.
Establishing and cultivating relationships with the University community including students, campus groups, faculty, and staff in order to enhance good will and promote positive relationships with the Columbia University athletics programs.
Supervising a staff of non-appointed and work study personnel.
Working collaboratively with the Offices of Media Relations and Strategic Communications and the Athletics Ticket Office.
Exhibiting the highest professional standards and ethical behavior with adherence to NCAA, Ivy League Conference, University, and the Department of Intercollegiate Athletics and Physical Education rules and regulations and/or Code of Ethics.
Contributing to the maintenance of good working relationships with all members of the Department.
Assuming other duties as assigned by the Director of Intercollegiate Athletics and Physical Education.
3-5 years of related sports marketing experience
Bachelor???s degree and/or equivalent related experience required.
Demonstrated experience in digital marketing with significant hands-on social media experience
Demonstrated experience with in-game entertainment
Demonstrated experience with the Adobe Creative Suite including Photoshop, Premiere, After Effects, etc.
Master???s degree preferred.
Experience in college athletics sports marketing is preferred.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.