Drives the implementation of the CRM strategy in Middle East, Africa & Turkey to accomplish plan and develop future growth plans. Partners with marketing and sales leadership, as well as education, regulatory, clinical, and business development. Develops a strategic road map, identifies market needs in terms of required therapeutic solutions, necessary clinical data and training needs. Represents MEAT in global business development opportunities and maintain personal relationships with CRM Key Opinion Leaders KOLs.
Develops and executes marketing strategies through collaboration, planning and influence.
Analyzes results of executed strategies to assure achievement of sales and profit objectives.
Works cross-functionally to develop, target and measure training-based initiatives such as Multi-Physician Education programs, peer-to-peer education, fellows training, etc. training on appropriate product use in new standards of care.
Using strong business acumen, domain expertise, strategic thinking and data, prioritizes investment of financial and human resources to yield the greatest business results
Engages with Program Management and Strategic Marketing to drive product and data development priorities and ensures implementation in support of launch preparation, sales execution and market development.
Collaborates with Marketing Services to execute multi-channel marketing strategies and develop the Abbot brand in support of market development and therapy advocacy.
Define and execute in alignment with Emerging Markets marketing, strategies and tactics to ensure market penetration in existing accounts and total market growth. (Increase access therapy)
Responsible for direct interaction with KOLs and the research community to support company initiatives within the Emerging Market region. Responsible to maintain and further develop local and international KOL Electrophysiologists & Cardiologists.
Responsible for keeping the sales teams up to date with new scientific data. Detects, compiles and analyses all information on ABT CRM products and competitive CRM products necessary for the CRM distributor and sales teams. Provides or coordinates medical training to the sales force, preparing medical bullet points and verifying the quality of their knowledge in the field. Provides input in marketing programs and messaging for key products.
Leadership and liaise with marketing and sales team of new product launches of rhythm management therapies.
Organization and attendance of national and regional scientific events (meetings, conferences and symposium). Cooperates in the organization of scientific meetings, sponsored or fully organized by ABT CRM. Contracts and assists speakers.
Collect and provide input on market characteristics, challenges and competitors.
Contacts, visits and interests hospital management, physicians and influences decisions on purchasing of the Company's products and addresses any customer questions and concerns.
Collects and studies information about new and existing products and monitors competitor sales, prices and products.
Analyses sales statistics; prepares reports; and performs required administrative sales duties, e.g., filing expense account reports, scheduling appointments, and making travel plans.
May attend trade shows where new products and technologies are showcased and conferences to meet other sales representatives and clients and discuss new product developments.
Remains current on developments in field(s) of expertise, regulatory requirements, as well as industry trends.
Complies with local regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments. Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
A comprehensive understanding of cardiac rhythm management technology, heart failure therapies within medical device industry.
Team leadership and development skills
Bachelor's degree in a relevant technical field or equivalent and typically four plus years of progressively more responsible sales or marketing experience in medical devices.
Working knowledge of domestic regulations relative to the medical device industry.
A demonstrated ability to analyze and evaluate technologically complex devices; ability to work with and direct others effectively; ability to prepare and present strong written and verbal communications; and familiarity with medical device industry policies, operations and procedures.
Documented record of delivering sales/marketing information which adds value to management's decision making process.
Ability to establish and maintain good working relationships with customers, physicians, hospital administrators, government agencies, medical groups, and other sales representatives.
Demonstrated verbal and written communication, negotiation, sales, interpersonal and presentation skills.
Experience working in a medical device multinational, with broader enterprise/cross division business unit model preferred.
Ability to work in a highly matrix and geographically diverse business environment.
Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
Ability to leverage and/or engage others to accomplish projects.
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
Multitasks, prioritizes and meets deadlines in timely manner.
Strong organizational and follow-up skills, as well as attention to detail
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.