The Director Content Marketing architects and leads Geisinger's content strategy team, establishes content standards and serves as an exemplary writer and editor, developing content and copy for a range of external and internal audiences across traditional and digital channels, designed to drive the business through customer engagement, conversions and brand awareness. Uses the Geisinger Brand Guide as the North Star to adhere to brand voice and align with all consumer-facing marketing materials produced by in-house and agency teams. Sets meaningful business goals and measures the effectiveness of content efforts, showing its impact towards the bottom line, and leads team of content writers, editors and producers. Educates colleagues on content standards and best practices.
Guides integrated content marketing team in SEO, consumer-focused content and copy across digital and traditional channels.
Thoroughly understands the Geisinger brand and can build/manage its value/equity by ensuring consistent expression of the Geisinger brand voice across all touchpoints.
Tracks and monitors performance for all content marketing projects.
Provides direct feedback/analytics to improve customer engagement/goals through content marketing initiatives and established KPIs.
Accountable for ensuring content marketing materials follow established brand guidelines and are production-ready for web templates, video channels and other components.
Reviews and approves organic and undiscoverable Geisinger web pages and all consumer-facing digital content before publishing live, as needed.
Proactively brings ideas for content, collaboration, social sharing, video/design and other consumer-engagement initiatives in alignment with Geisinger's strategic imperatives.
Collaborates with cross-functional colleagues to maximize content sharing/distribution.
Oversees a fully integrated team of content producers, planners and creators, including photography, video, copywriting, editing, production and other formats as needed.
Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
Ability to be on-site/in-person for business/department needs, as required.
Other preferred skills: Demonstrated track record of mentoring, coaching and guiding team members while partnering with peers to drive results that meet or exceed goals; strong sense of health-related information and news cycles that can be leveraged for consumers and made relatable for our target audience persona; willingness to experiment and foster a learning lab environment that inspires people to be their best selves — whether they are a patient, health plan member or team member.
Employee value proposition: Members of Geisinger's System Marketing & Brand team work at the intersection of strategy and execution, supporting enterprise priorities through key performance indicators aligned to maker better health easier for Geisinger patients and members. We're a team of 40 creative thinkers, makers and doers who are out to build the best content and campaigns in the US among all healthcare/health plan players.
Minimum of 7 years-Managerial/Supervisory (Required), Minimum of 3 years-Related work experience (Required)
Certification(s) and License(s)
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners.* Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh FoodFarmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencingprograms, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 13... hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers. What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.