Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
The Landspath Journey at Trupanion
Pets give us so much happiness and comfort. They deserve to live each day to the fullest. That's why we stepped up to improve pets' lives by feeding them high quality, portion-controlled food and in doing so could give pet owners more time with their best friends, both canine and feline.
Together, the pet experts at Trupanion and Rayne Nutrition created Landspath, a plan for individualized pet nutrition. It's an approach rooted in research--proof that two extra years of happy, healthy life are possible. To make it happen, we are connecting veterinarians and pet owners on a journey grounded in purpose.
Landspath is the way forward. To better outcomes, more joy, and a thriving future.
This position is an entirely remote role open to candidates anywhere in Canada.
About the Role
Trupanion is looking for a Senior Product Marketing Manager to develop a holistic, end-to-end marketing and growth roadmap for our new subscription food business, Landspath. The role needs a leader with experience developing marketing & product launch plans and nurture programs, generating revenue (preferably via subscriptions), retaining customers, writing communications, and managing social to take our business from launch to growth mode.
You'll be the most familiar with what's happening at every touchpoint for our customers.
This role will partner with the Landspath Product Leader as well as technology, product, operations, and marketing teams. This role requires someone who is comfortable with the unknown, constant change, and someone who can develop effective working relationships across teams.
The ideal candidate will be deeply passionate about physical and digital experiences and will constantly seek out new ideas and innovative ways for Landspath to connect with pets, pet owners, and veterinarians.
Lead the creation, communication, and execution of marketing plans, strategies, and tactics
Lead the development and management of customer journeys (pet, pet owner, veterinarian)
Develop and plan content calendars and connections across all media channels
Collaborate with internal teams to determine KPI's to measure marketing performance
Constantly refine and improve the experience customers have with our products (physical and digital)
Conduct industry and market research in support of strategic recommendations
Execute customer acquisition and engagement campaigns, from ideation through execution
Conduct user research through surveys and focus groups
Oversee UX for customers and hospitals (veterinarian)
Continuously manage and monitor member and other user feedback to ensure all content is delivering against the required business objectives
Bring an eye for design and the ability to provide creative direction
5-10 years developing and launching physical products and digital experiences (subscriptions preferred)
Experience influencing and making marketing decisions
Experience engaging and retaining customers
Experience developing customer journeys and improving them over time with feedback
Excellent written and verbal communication with impeccable attention to detail
Ability to write short messages and longer copy pieces (e.g. product descriptions, blogs)
Ability to compose, take, and edit content for websites, marketing materials, and social platforms
Passionate about a collaborative, fun, and impactful work environment
Food experience desired but not required
Love for pets required
Benefits and Perks:
Employer-paid extended health coverage for you and your family
Four weeks paid time off
Five-week paid sabbatical after five years of employment
Restricted Stock Units
Open, casual, pet-friendly, and fun office environment
Employer-paid medical insurance for one pet (cat or dog)
Paid time off to volunteer at nonprofit organizations
We're all about helping pets. We promote a cohesive and nimble team environment, and we hire, develop and promote team members. We trust each other. We are transparent and honest. We care about one another and want to see our team members succeed, personally and professionally. We strive to promote from within and reduce bureaucracy to allow creative thinking. We're focused on providing continuous training and support to all team members to encourage long-term happiness and success.
Trupanion is an equal opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.