Davidson College is requiring new employees hired into jobs posted after August 1, 2021, and all employees with a start date on or later than September 1, 2021, to be vaccinated to help protect the health and safety of our community. New employees will be required to submit proof of at least the first dose of a vaccine on or before their start date and proof of full vaccination no later than 5 weeks after their start date. Please see the full new hire vaccination policy here.
The Director of Marketing and Licensing manages all aspects of Marketing and Promotions for 21 varsity sports. In this capacity, this individual will seek to generate attendance from various constituencies for all home events, and create an exciting atmosphere for specific events. This position will also work to improve the brand and awareness of Davidson College through management of the licensing program for the College’s trademarks. This individual will also play a key role in the event management operations for the department. Position is also responsible for assisting in generating sales revenue via corporate partnerships and group ticket sales.
Create and execute marketing plans for specified sports to drive game attendance and enhance the game experience through in-game promotions and halftime activities.
Collaborate in devising, planning, and executing strategies to increase revenue, including special events, group ticket sales, assisting in procurement and stewardship of corporate partnerships, etc.
Manage marketing office functions including: -
All promotional efforts, attendance generation, sponsorship implementation, and fan experience initiatives for all 21 varsity sports, concentrating on home contests. –
Creating and developing, personally or through supervision, marketing and promotional plans for all sports home contests – includes training coworkers
Design work including ticket brochures, schedule posters, web graphics, advertisements, etc.
Work with Ticket Office to increase revenue generation from ticketed sports.
Work with Sports Information on Social Media account management.
Accounting of marketing/promotions budget.
Create and schedule advertisements in the community, email marketing campaigns.
Assist in overall event management for Athletic Department, including serving as Game Administrator with complete management of specified events.
Assist Game Operations Director in scheduling of game workers.
Responsible for reporting game management stipends to business office.
Responsible for hotel accommodations for guaranteed contracts, officials, and winter breaks.
Assist in updating the athletics website.
Ensure compliance with NCAA, Conference, and College rules and regulations.
Other duties as assigned.
Bachelor's degree; Valid driver's license; At least 3-5 years of relevant work experience performing marketing duties in a collegiate athletics environment
Knowledge, Skills, & Training:
Must be proficient in Microsoft Office software, CRM and email experience, Photo Shop, Daktronics, video creation and editing, Graphic Design Experience
At Davidson College, we believe the college grows stronger by recruiting and retaining a diverse faculty and staff committed to building an inclusive community. In order to achieve and sustain educational excellence, we seek to hire talented faculty and staff across the intersections of diverse races, ethnicities, religions, sexual orientations, gender identities, ages, socio-economic backgrounds, political perspectives, abilities, cultures, and national origins.
Davidson College seeks out intellectually curious students who are committed to developing their talents for lives of leadership and service.Small classes enable our renowned faculty to work closely with students, engaging them directly in original research and creative work across the arts, sciences, social sciences, and humanities. In the classroom and beyond, Davidson cultivates students' compassion, creativity, resilience, and moral courage.