The American Urological Association (AUA), the premier urologic association providing support to the urologic community, is currently searching for an energetic, detail-oriented candidate for our Member Engagement & Marketing Manager position.
This position manages the strategy that drives the recruitment and retention of members with the goal of grow the membership of the AUA; oversee the marketing of all membership recruitment and retention efforts. Develop strategy and manage non-dues revenue efforts of the organization; manage the annual membership budget; manage and support key membership committees and programs (e.g., International Membership Committee and Leadership Program) and oversee and support staff in member engagement activities.
The individual in this position will:
Develops membership and marketing strategy for recruitment and retention campaigns to help retain and grow AUA membership.
Sets recruitment and retention goals, and works with Member Operations Team to regularly evaluate and analyze metrics to monitor campaigns.
Works closely with Marketing & Membership Sr. Manager and key internal stakeholders, like the International Programs team, to identify prospects and recruitment opportunities.
Responsible for execution of all recruitment and retention strategies, including all marketing efforts, with coordination support from staff.
Works directly with AUA design team to develop graphic assets and collateral for all campaigns.
Develops strategies and manages non-dues revenue efforts, including AUA JobFinder and AUA Member Perks program, identifying new opportunities, managing contracts and evaluating existing programs.
Provides guidance to Coordinator and AUA Industry Relations team in identifying potential sources of sponsorship revenue or industry funding for membership events and programs, including YU Forum, Residents Forum and Residents Bowl.
Responsible for developing and managing the Member Engagement budget.
Works with Sr. Manager and EVP on the management of key membership committees and programs (Leadership Program and the International Membership Committee).
Together with the Coordinator, and with input from the Sr. Manager, EVP, International Programs Manager, and Urology Care Foundation staff, develops the annual membership exhibit schedule and supports Coordinator and the Specialist in their management of exhibits.
Provides supervision and strategic support to Member Engagement & Marketing Coordinator in their management of Membership Committees (Residents and Fellows Committee, Advanced Practice Providers (APP) Membership Committee, and Young Urologists Committee), including oversight of their annual programs (Residents Forum, Residents Bowl, YU Forum, Residents Debate, Speed Mentoring, etc.)
Provides supervision and strategic support to Member Engagement Coordinator in their management of Higher Logic communities.
Monitors daily workload and flow of the Coordinator and Specialist and suggests areas of development and professional education to the Sr. Manager. Completes annual review and sets goals and objectives for the Coordinator and Specialist accordingly.
Working at AUA is more than just being technically proficient. We also look for candidates who possess the following competencies:
Effective performance manager
Resilient and flexible
Excellent partnership abilities
Ability to manage multiple initiatives simultaneously
Keeps abreast of latest membership acquisition and retention industry trends and applies them to the job
Excellent written and verbal communication skills
Ability to write strategic plans
What we have to Offer
We strive to create a positive experience for employees through our commitment to effective talent acquisition and onboarding, talent management and career development, providing a positive working environment, and our focus on physical, mental, and financial wellness. We offer a highly competitive total compensation package that includes medical, dental, and vision insurance; discretionary contribution and 403(b) plans; generous leave program; paid holidays; sick leave; on-site gym; company-paid life, LTD, and STD insurance; beautiful facility; very generous contributions to continuing education and tuition reimbursement.
We welcome interested and qualified candidates to apply for this position by visiting our Career Center. No relocation is available for this position.
If you have any questions, please contact email@example.com and we will be happy to help.
To be Successful
Candidates must be able to provide superior service delivery while working in a fast-paced, detail-oriented environment. It is essential that the individual in this role have strong communication, collaboration and organization competencies. In addition:
B.A. or B.S. degree in marketing, journalism, communication, business or related field required.
Proficient in Microsoft Office Suite.
Knowledge of association management software.
Demonstrated experience in strategy development and program management.
5 years experience developing and managing marketing strategies to create drive recruitment and retention campaigns.
3-5 years of supervisory experience preferred, including goal setting and team development.
5 plus years association and membership marketing experience preferred; health-care associations a plus.
About the American Urological Association: Founded in 1902 and headquartered near Baltimore, Maryland, the American Urological Association is a leading advocate for the specialty of urology, and has more than 22,000 members throughout the world. The AUA is a premier urologic association, providing invaluable support to the urologic community as it pursues its mission of fostering the highest standards of urologic care through education, research and the formulation of health policy.