Position Summary: Responsible for the development of athletics marketing plans, implementation of promotions and developing engagement strategies while working with alumni, campus and community groups to increase fans/attendance and support revenue goals for the department.
Duties & Responsibilities: Responsible for the development and execution of marketing plans. Responsible for assisting with the creative process for all advertising and promotional materials. Serves as the Athletics representative with the Mt. Pleasant Sports Commission, Convention and Visitors Bureau, and Campus Marketing Committee. Oversight of Marketing & Fan Engagement staff. Serves as the liaison for football & basketball band affairs. Oversight of spirit groups, to include the cheerleading and dance teams. Oversight of game presentation. Manages external content in the area of revenue generation. Responsible for management of the Athletics Marketing operating budgets including the following: purchasing processes, staying within allotted annual budget allocation and frequent communication with the business office on budget related items.
One year of related, professional level experience.
Demonstrated knowledge and experience with development of marketing programs.
Demonstrated ability to execute campaigns that achieve attendance and revenue goals.
Demonstrated experience with overall game day experience.
Ability to communicate effectively and project a positive attitude.
Ability to perform the essential functions of the position with or without reasonable accommodation.
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 19,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the c...lassroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex based stereotypes, sexual orientation, transgender status, veteran status, or weight (see http://www.cmich.edu/ocrie).