We are looking for a Director, Integrated Marketing, Patient Communications & Engagement to join our team! Reporting to our Senior Director, Integrated Marketing, Patient Communications & Engagement, this role is a great opportunity for someone who loves to collaborate with both marketing and technical staff.
Drive MSKs patient communications efforts by planning, strategizing, writing, and editing patient- and caregiver-specific content for our external websites, patient portal, app, email, SMS, print, brochures, and mailers.
Help build and update patient communications messaging journey maps, by auditing current communications, interviewing key partners, and building a map of when and which content reaches patients.
Build and refine patient communications style guidelines, in partnership with Editorial and Patient Education.
Capture key business and user insights, and apply planning skills to build a long-term vision for the patient content.
Help develop and refine an editorial calendar for patient and caregiver communications, including optimal channels and timing.
Coordinate communications efforts with Development, Patient Education, and departments across MSK on communications that reach patients.
Analyze and update data from patient communications sends and MyMSK patient portal/app usage across channels.
Collaborate with internal partners to create new digital features and functionality for patient communications, including website and app improvements, especially to help drive engagement.
Review, prioritize, and strategize for patient communications intake request forms submitted from across MSK.
Write and edit patient communications materials across channels to meet style guidelines.
10+ years of progressively responsible experience with digital writing and editing, particularly for patients, at a hospital, academic medical center, healthcare organization, scientific research organization, or digital agency.
Background in website, email, and SMS copy writing and editing.
Experience in working with Salesforce, Jira, and Google Analytics preferred.
Exceptional writing, editing, and presentation skills.
Proficiency with Microsoft Office suite and apps.
Please include a cover letter in order to be considered for this role.
As one of the world's premier cancer centers, Memorial Sloan-Kettering Cancer Center is committed to exceptional patient care, leading-edge research, and superb educational programs. The close collaboration between our physicians and scientists is one of our unique strengths, enabling us to provide patients with the best care available today as we work to discover more effective strategies to prevent, control, and ultimately cure cancer in the future. Our education programs train future physicians and scientists, and the knowledge and experience they gain at Memorial Sloan-Kettering has an impact on cancer treatment and the biomedical research agenda around the world.