The Senior Marketing & Public Relations Specialist will implement Banner Health's external media strategy to encourage and promote positive customer engagement. Ideal candidates will have a deep understanding of how non-traditional and digital media operates and possess strong analytical skills.
Responsibilities for Senior Marketing & Public Relations Specialist include:
Strong knowledge of public relations best practices and procedures
Must be able to handle crisis communication when needed
Proactively seek stories from entities to fulfill Banner Health's mission and values, and manage the Banner Health image and reputation
Proven track record developing solid relationships with journalists and other media professionals - local, national, and international media contacts
Responsible for proactively generating, creating, writing, publishing and maintaining up-to-date and accurate content on a variety of channels including but not limited to the employee web site, earned media, paid media, and social media channels
Knowledge using social media platforms to help drive brand awareness and engagement
Proven ability to pitch and secure media in local market, print, broadcast and radio
Serve as media relations lead on identifying and monitoring relevant news coverage with respect to stake holders and their competitors
Be able to write clearly and informatively, edit works for spelling and grammar, adapts writing style to meet need
Must be able to handle multiple projects under tight deadlines
Accompanies Banner Health spokes people to media interviews; contributes and conducts themselves professionally
Bilingual candidate STRONGLY preferred.
Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.
POSITION SUMMARY This position creates and maintains positive relationships with internal and external constituencies through the utilization of a variety of media activities and techniques which present the organization's position and business case to a broad or select group of constituencies. Incumbents are expected to work independently with minimal supervision and have specialized knowledge in at least one functional area of public relations (earned media, content, social media, community engagement, etc.)
CORE FUNCTIONS 1. Serves as a team member on one or more designated Customer and Brand Experience (CBE) team(s) to create content specific to that group and serve as CBE liaison to help coordinate and manage broader CBE workflow objectives.
2. Develops and/or incorporates efficient corporate communications and applies standardized and best-practice communication methods to ensure maximum leverage of strategic messaging and other pertinent information across the organization or to selected audiences within the organization.
3. Leads special projects or initiative teams that need CBE support to ensure success. Makes recommendations on tactics or strategies to enhance work group performance. Serves as a lead on a variety of special projects, groups and entity committees.
4. As needed, participate in entity disaster committees to ensure appropriate communications support is provided that is crucial to successful disaster management. May also serve as on-call earned, social or web site resource to respond to unanticipated entity or corporate events/situations.
5. Incumbents in this position work on projects that are often complex in nature, are primarily digital, and have wide organizational impact. Projects may require evaluation of technology requirements, technical troubleshooting and development of documentation for training purposes. Incumbents may provide guidance to the Visual Designer and outsourced creative vendors to ensure adherence to brand standards, project objectives and timelines. Works with internal clients and stakeholders to ensure projects meet objectives and expectations.
MINIMUM QUALIFICATIONS Must possess a strong knowledge of public relations and/or marketing as normally obtained through the completion of a bachelor's degree in business administration, marketing or related field.
Skill level typically achieved through two to four years' experience in public relations, communications, and/or marketing. Effective organizational skills and demonstrated experience in diverse, creative writing, strong editing, design and layout capabilities, a basic understanding of website development and internet/intranet communications are required. Sensitivity to public perceptions and their implications/interpretation is required. Effective human relations and communications skills required.
PREFERRED QUALIFICATIONS Working knowledge of major trends in healthcare. Knowledge and experience with nonprofit marketing communications preferred.
Additional related education and/or experience preferred.
What might draw you to Banner Health? A great health care career, of course—and a great place to live, no matter what stage of life you’re in. With facilities across the West, there is a health care career for everyone, from big city living in the Phoenix area to friendly small towns in the mountains and plains. As one of the largest nonprofit health systems in the country, Banner Health offers both the stability that comes with success and the possibility of exploring new areas of the country. If you’re looking to be a key contributor to a forward-looking organization, you’ll experience a wide variety of professional advantages:
Our expansive system offers you an unmatched variety of clinical settings – from large urban trauma center to small rural hospital, ambulatory to home health.
Our commitment to healthcare innovation means you always have the latest technologies at your fingertips to help you provide the finest care possible.
The size, success and growth of our system provide you with the stability and options to pursue your desired career path.
Competitive compensation and comprehensive benefits offer you options to complement your unique needs.