Marketing Manager, Abbott Point of Care (Montreal or Toronto)
Location: Ontario, Ontario
Internal Number: ABLAUS30994490ENUSEXTERNAL
At Abbott Diagnostics, we know that laboratories performing at their best, deliver results that drive better patient outcomes and improve healthcare value. To help our customers achieve measurably better healthcare performance, Abbott has created a new way - an approach that delivers personalized solutions. By leveraging our resourceful advocates, harmonized systems and intelligent insights, Abbott Diagnostics helps redefine performance in laboratories and institutions. Your total laboratory solution - personalized and harmonized.
Develop and execute on the marketing plan for the point of care products in Canada. Planning, organizing, and implementation of tactical sales strategies and sales support which includes creating, supporting, and executing strategic plans as well as follow up tactics, supporting products, launch plans / execution of new products and programs development to accelerate profitable product sales growth. Focus is to achieve market share optimization and profitable industry or product segment sales growth. Works to ensure programs are aligned with key company strategies and objectives.
Lead all marketing activities associated with POC product lines or businesses.
Obtain and analyze market segmentation data - develop and execute strategies and programs based on market segmentation for the iStat products.
Strategic planning and tactical execution of product specific strategy, new product launches and marketing/sales plans to achieve sales growth and margin objectives.
Collaborate and support Point of Care commercial teams to grow sales of all Point of Care Division products in targeted industry segment(s) or for specific assigned product (s) segments nationwide. Tasks can include creating/executing tactical initiatives, field travel, Trade show and conference management, tender responses and support field sales and implementation activities.
Assists field visits to determine customer dynamics, drivers, current and future customer needs, opportunities, and to recognize specific geographical considerations for both products and programs. KOL engagement planning and execution to develop KOLs to support Canadian market segment businesses.
Development and execution of tactical lead generation programs and promotions in Canada, including of strategic promotional activities, in order to build opportunity pipeline.
Develop presentations and marketing assets that are OEC compliant - manage appropriate process for marketing approvals; assets should be bilingual in french and english.
Drive competitor, product and market-specific Canadian competitive intelligence gathering and evaluation activity. Develop presentations for executives to demonstrate Canadian market segmentation for POC and supportive modelling to track progress through KPIs.
Supports future product and program development activities by evaluating customer needs and assembling business plans.
Execute marketing initiatives in conjunction with sales teams.
Assist with the delivering training programs for assigned product line.
Delivers online, web casts, e-newsletters, web conferencing training in collaboration with marketing department.
Collaborate with internal and external stakeholders to achieve objectives, including but not limited to field sales force, R&D, legal, regulatory, and medical affairs, manufacturing, logistics, public affairs, marketing team, executive management, creative and media agencies, vendors, retail buyers, and health care professionals.
Ability to work under limited, as an independent contributor, or within a team.
Capability to work with and influence various disciplines, both internal and external.
Ability to effectively manage multiple priorities.
Required Education and Experience:
Sales experience and knowledge of sales strategies.
Clinical nursing or clinical laboratory background helpful.
Knowledge of medical device / clinical marketing.
Knowledge of regulatory and OEC compliance
Digital marketing strategic approaches.
Understanding of data driven marketing and strategies valuable.
Excellent communications, interpersonal and presentational skills.
Ability to implement competitive intelligence methodologies to anticipate and understand market needs and act within the organization to respond.
Ability to assist with leadership initiatives and focus to global support groups.
Ability to influence all levels within the organizations.
Capability to interact effectively with all levels within the organizations we approach.
Ability to teach, lead and mentor associates and reports what they must know in order to fully accomplish objectives and desired results.
Strong overall business acumen.
Work collaboratively with cross-functional team to achieve product line objectives.
BA, BSc or equivalent in the areas of marketing, science, nursing and/or Master of Business Administration.
5-7 years of experience with progressive responsibility in brand / product management in health care/OTC marketing.
Proven ability to develop and execute complex strategic business plans
Exposure of medical device marketing, sales, strategic planning, retail sales force and distributor channel, coupled with a proven, professional approach.
Demonstrated cross-functional leadership and collaboration skills
Experience and proficiency with P&L / budget management
Strong written and verbal communication skills
Bilingual English and French
Ability to travel an average of 30-40%; domestic and international travel.
Abbott Canada is committed to the hiring, advancement and fair treatment of individuals without discrimination based on factors such as race, sex, colour, ethnic or national origin, religion, disability, age, citizenship, family or marital status, political beliefs, sexual preference or other factors included in human rights legislation.
Our diversity goals for recruitment, hiring, and retention are embedded in our corporate goals, and our diversity initiatives are supported by the highest level of the organization.
We strongly believe that a diverse workforce fosters more creative and innovative thinking throughout the organization. Creating an inclusive environment, where everyone is respected and valued, enables us to leverage our diversity as a business driver and strengthens our position as a global leader.
Abbott strives to promote and maintain an inclusive, high-performing culture that allows all employees to reach their full potential and contribute to Abbott's success.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.