Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
The Sr. Product Manager is responsible for supporting the design, implementation, and management of key marketing programs, materials, and tools. This role is part of a dynamic and growing team that develops and executes high-impact market development, patient education and workflow efficiency initiatives targeting key health care stakeholders, as well as, patients and their caregivers. This role is unique in that the Sr. Marketing Manager will also have responsibilities in marketing communications including the execution of measurable, multi-channel communications strategies and campaigns to support the commercialization of solutions. For all print and digital collateral and support materials, they will be responsible to maintain appropriate compliance usage and adequate inventory to support internal and external customers. The Sr. Marketing Manager will work closely with the Integrated Heart Failure Solutions team leaders and consultants to increase awareness, interest and focus on our innovative solution set.
WHAT YOU'LL DO
Independently develop and drive multiple projects and action plans across regions and functions to accelerate growth for existing product lines and commercialize new products. Identify problems and conceptualize solutions using creativity and innovation.
Support the commercial organizations with documentation coordination (cross-functional project management, portfolio strategy/ prioritization) and global marketing support (websites, collateral, training, publications, scientific KOL, global congresses).
Leverage deep technical and customer knowledge to recommend product enhancement requirements; represent the voice of customer; participate in routine product life cycle management team meeting; and interface with all geographies to ensure product scope and timing will meet market needs.
Effectively influence and manage without authority when working with cross-functional partners as well as senior leaders.
Maintain intelligence on the market dynamics, including competitive landscape, market share, and environmental factors impacting the product line.
Lead communications with area marketing to provide updates on product performance, competitive activities, and other relevant information. Respond to country requests on product positioning, competitive information, product performance issues, etc.
Serve as primary subject matter expert for other functional groups.
Develop and document marketing processes.
EDUCATION AND EXPERIENCE YOU'LL BRING
Medical Laboratory Sciences or Life Sciences Bachelor's degree with minimum 5 years of relevant experience, including 2 years in marketing / product management.
Marketing experience should include two or more of the following:
Healthcare product launch, new product development, market assessment, voice of customer market research, sales tools/messaging and/or future trend analysis
Strong cross-functional collaborative teamwork spirits and communication skills
Familiarity with IVD market, industry practices and understanding of the core lab, with emphasis on immunoassays.
High level of comfort with developing, interpreting, and communicating complex information with impactful visualizations and supporting data.
Demonstrated ability of working in a fast-paced, matrixed organization that requires quick response to changing market demands.
Ability to travel globally up to 25% of time dependent on business needs.
Demonstrated career trajectory, industry agility, global aptitude, competencies in project management, leadership, ability to influence without authority and collaborate well with other functions.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.