In the next five years, Novartis Pharma expects up to 10 product launches, and if serving patients is your passion - this may be the place for you! The Managed Markets team is looking for focused, passionate, critical thinkers to shape how Novartis brings innovative therapies to the market and work towards patients having sustainable access to our medications. Today, patient access is one of the most important elements of the healthcare ecosystem, and our success translates directly to helping patients achieve their health objectives. Join us in this essential and exciting work, and make your contribution to the most talented Managed Markets team in the U.S.
The Director of Market Access Marketing, CRM - Metabolic is a key business partner for the CRM Franchise supporting commercialization of new metabolic products in the CRM portfolio, as well as the Market Access Strategy and Commercialization Team. This individual will be responsible for innovative development and implementation of pre-launch, launch and in-market access strategy and tactics into a continuously evolving managed care environment, clinical and economic value proposition and resource creation for Payor account management and contracting, budget and agency management, access insights to in-line and pipeline development, the empowerment of field pull-through and HCP access marketing.
The Director Market Access Marketing will directly support a CRM metabolic asset in development and will lead and support planning for the access launch for the brand with expected US revenues over $1B. The successful candidate will be a key leader within the Market Access Strategy and Commercialization Team.
Responsibilities will include but are not limited to: * Become market expert and lead overall value proposition development to serve as a foundation for overall Payor account management and contracting, consisting but not limited to market, customer and competitive research, HEOR collaboration on value evidence, economic and budget modelling, working with consulting partners and internal insights. * Serve as market access strategy lead for key meetings/presentations with strong collaboration and leadership across the franchise leadership team to integrate and accelerate market access strategy, resourcing and messaging for brand launch and growth. * Lead in market access collaboration and align with managed market functions and customer segments including national and regional Payor account teams, patient services, health economics and outcomes research, account marketing team, pricing and contracting, insights & analytics, finance, etc... * Agency management including a comprehensive resource plan and budget, and execute against development and approval of new resources and budget utilization. * Understand evolution of Payor needs and identify appropriate NVS capabilities and resources needed to address needs. * Support pipeline and BD&L analyses of future opportunities and provide market access assumptions for clinical investments, line extensions or indications and deal evaluations. * Anticipate impact of environmental factors on Payor segments (legislative, economic, clinical, advocacy) to develop proactive tools and resources addressing customer needs. * Establish position of trusted advisor with franchise leadership and brand/sales team members. * Lead engagements with medical, legal and regulatory colleagues in the FUSE process on approval of access promotional materials that are Payor and HCP facing alike. * Develop comprehensive and innovative pull-through initiatives (tools, resources, communications) to help our field sales to identify access opportunities and maximize access-driven opportunities for our brands.