National Association of College Auxiliary Services
Type: Full Time
Required Education: 4 Year Degree
Salary: $55,000 - $60,000
The Director of Marketing & Communications is responsible for all marketing initiatives that assist in growing both membership, participation, and engagement within the Association. This position builds strong relationships internally with staff, various NACAS volunteer groups, third-party publishers, vendors, and the Association’s marketing agency. The Director of Marketing & Communications is knowledgeable about Association goals in order to develop appropriate marketing strategies. The Director of Marketing & Communications plans and creates all marketing materials and oversees marketing tasks and projects, including branding, print, and digital communications, content management, and social media and web content strategy. To be successful in this role, one must clearly express NACAS’ value proposition in succinct and creative ways using various communication channels. This position will report to the Chief Revenue Officer. The review of applications will begin on October 26, 2021.
Develop, implement, and execute marketing initiatives and strategies based on the strategic objectives of NACAS and within established brand guidelines.
Lead in the design of marketing collateral, both internally and in collaboration with 3rd party vendors and partners.
Evaluate and engage the most cost-effective solutions for collateral creation while working with vendors/partners to assure items are produced to NACAS standards.
Research, evaluate, and implement new and traditional marketing processes to create the most effective marketing mix possible.
Create and manage the marketing calendar, including direct mail, advertising, social media, video and multimedia projects, and e-mail campaigns.
Write and develop event scripts and design Powerpoint presentations for the annual conference (C3X) and manage all promotional and onsite marketing efforts.
Assist in the planning and implementation of marketing for the NACAS Foundation and NACAS Regions, such as digital communication, website, and general branding.
Ensure all deliverables meet established deadlines.
Oversee third-party newsletter/publication process, including timely collaboration with all internal departments for most up-to-date information.
Create and evaluate measurable metrics for each goal and campaign to determine effectiveness and ROI.
The items below are representative of the knowledge, skills, abilities, and experience required or preferred. This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
Knowledge and Skill Requirements
Submission of a Cover Letter and Resume.
Bachelor’s Degree in Business Administration/Communications/Marketing or a related field.
Five to seven years of marketing experience, with preferred experience in leading digital and social media initiatives.
Entrepreneurial and self-starting attitude and the ability to independently manage multiple priorities.
Established knowledge and savviness with the latest marketing trends, technologies, and methodologies in graphic design, web design, and production.
Exceptional traditional writing and grammatical skills and ability to use “social networking speak” and online jargon in a correct and authentic manner.
Highly proficient in Adobe Illustrator, InDesign, and Photoshop. Knowledge of WordPress and iMovie (or other film editing software) preferred.
Strong research and analytical skills to forecast and identify trends and challenges.
Highly organized with a strong orientation to detail.
Work requires travel and a seasonal flexible schedule to support the association’s annual events.
Ability to work independently and as a team member in a highly collaborative environment.
Strong customer service skills.
Please note: This job description is not designated to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
About National Association of College Auxiliary Services
Founded in 1969 as the National Association of College Auxiliary Services, NACAS is a professional trade association that supports the non-academic segment of higher education responsible for generating business through a diverse array of campus services that students need and value – such as food services, bookstores, housing, and transportation. As the leading organization supporting all campus services, NACAS is the community-of-choice for strategic leaders who advance campus environments to improve the quality of life for students.
NACAS is made up of an energetic and highly motivated team of professionals who are passionate about moving the association forward. The culture is built on our established values of trust, wellness, and courage. We believe in fostering the leadership skills, emotional intelligence, and adaptability of every individual. We are constantly evaluating and updating our practices to address diversity, equity, and inclusion in our association.