Deloitte is seeking an experienced Content Marketing professional to develop omni-channel, demand generating content strategies for our digital marketing campaigns. Partnering closely with marketing, sales, and business stakeholders, you will leverage a deep understanding of Deloitte's business and target audiences to inform and optimize campaign assets. You will also make data-driven decisions to continuously improve and scale content throughout the entire campaign lifecycle as well as thought leadership story arcs designed to create freedom of action for the organization in the marketplace. A successful candidate is a strategic thinker with deep editorial, content and marketing experience who thrives in a fast-paced, highly cross-functional environment.
Work You'll Do:
Build and oversee execution of integrated, omni-channel content strategies to drive demand generation, lead conversion for digital marketing campaigns, and credibility for the business on issues that matter to Deloitte Consulting and our clients
Partner with business leadership and marketing to craft content and make content recommendations that align with our highest priority business initiatives
Source experts, thought leaders and influencers for stories and conduct interviews to create stories that elicit connection
Conduct ongoing validation, testing, and refinement of campaign assets to drive ongoing performance throughout the campaign lifecycle
Analyze performance, optimize content, and make recommendations to inform content best practices, ROI, and audience engagement for current and future campaigns
Lead strategic discussions with marketing and business stakeholders around best practices and the latest trends around content marketing
Coordinate with internal and external content creation partners / agencies to build and refine content
Deloitte's Consulting Marketing team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. Through marketing strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience through campaigns grounded in business insights, industry best practices, creative power, and digital execution.
6+ years of combined digital marketing, content marketing, and editorial experience
Bachelor's Degree in Marketing / Communications / Journalism or Business
In-depth knowledge of omni-channel content marketing, content optimization, target audiences, demand generation, and editorial processes
Demonstrated experience crafting digital marketing content strategies across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.)
Ability to balance creative intuition with strong business acumen, leveraging data to proactively course-correct
Outstanding organizational, communication (verbal / presentation / written), and interpersonal skills
Comfortable working with ambiguity and continuously evolving priorities in a fast-paced, highly matrixed, environment
Demonstrated values for diversity, team dynamic / culture, and collaboration in a remote environment
*Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.