Senior Marketing Manager, Technology, Media & Telecommunications (TMT)
Location: Boston, Massachusetts
Type: Full Time
Internal Number: 12335450
S&P Global Market Intelligence
TheRole: 264190 Senior Marketing Manager, Technology, Media & Telecommunications (TMT)
Grade ( relevant for internal applicants only ): 11
The Location: New York, Boston, Centennial and Charlottesville
The Team: The S&P Global Market Intelligence demand generation marketing team is composed of creative and enthusiastic B2B marketing professionals located around the world. As part of the commercial organization - with strong partnership to product - we focus on building brand awareness and driving front-end pipeline. We value teamwork, drive ideas with data, and execute in a meaningful way to our internal stakeholders and external clients. The business has a casual and friendly atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successful within our organization.
The Role: As a Senior Marketing Manager supporting the high growth Technology, Media, and Telecommunications (TMT) client segment, this individual will be responsible for developing marketing strategies, tactical goals, and KPIs for our target audience. He or she will lead internal and external campaigns to launch product, build brand awareness, and drive pipeline and usage for our solutions, partnering closely with product, sales, and relationship managers to understand business objectives, create and deliver annual marketing plans in alignment with these objectives, and report regularly on progress. Marketing efforts will include email, digital, social, print, account-based marketing programs, and events.
Your Skills: The ideal candidate will have 5-7 years of experience in marketing or a related field. Experience in B2B marketing, financial services, or technology is preferred. Strong written and presentation skills are critical. The candidate must demonstrate their ability to craft clear, compelling messaging for complex products aimed at a sophisticated client base and create marketing plans that leverage the full suite of marketing channels. Must be comfortable setting KPIs and reporting regularly on marketing metrics. Familiarity with financial information platforms such as S&P Capital IQ or Market Intelligence is an advantage. Familiarity with marketing platforms such as Marketo and Salesforce is also a plus.
Job Description: ??? Acts as a strategic partner to product, sales, and relationship management team members to develop annual marketing plans and produce marketing collateral and campaign assets aligned to the business' growth strategy ??? Maintain a consistent understanding of S&P Global Market Intelligence's solutions and the competitive landscape to create persona-based marketing campaigns ??? Compile, analyze, and present marketing campaign/program results to key stakeholders regularly ??? Create and manage web and social media content assets and SEO and SEM programs ??? Utilize Marketo to build email campaigns that reach target segments and nurture leads towards conversion ??? Partner with events marketing to ensure events are appropriately staffed and reflect our brand; set and proactively collect event ROI metrics ??? Leverage global content from internal thought leaders and recommend new topics to enhance client and prospect engagement for S&P Global Market Intelligence's solutions ??? Create and maintain an inventory of assets to be used for sales enablement and events ??? Seek ways to improve key marketing metrics such as campaign response rates, event attendance rates, feedback scores, quality of leads, thought leadership awareness, new content/product/service introduction and adoption, and brand awareness building ??? Provide support to junior marketing team members to ensure execution of marketing campaigns in alignment with business strategy
Qualifications: ??? Bachelor's degree (Marketing, Communications, Business or related field preferred); graduate degree a plus ??? Minimum 5 years in a marketing or communications role or similar experience; B2B financial services experience preferred but not required ??? Foundational understanding of investment banking and other client segments covered by S&P Global Market Intelligence ??? Experience writing persona-driven messaging that clearly communicates solutions' benefits ??? Experience leveraging print, digital, social, and event channels to drive B2B marketing campaigns ??? Strong presentation skills and written skills; ability to communicate with all levels of team and management ??? Able to manage campaign budgets and communicate effectively with creative teams and agencies ??? Excellent organizational and time management skills ??? Familiarity with Salesforce CRM and Marketo marketing automation desired
Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $91,500 to $190,100. Base salary ranges may vary by geographic location. In addition to base compensation, this role is eligible for an annual incentive bonus. This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit https://www.spgbenefitessentials.com/newhires .
S&P Global Market Intelligence At S&P Global Market Intelligence, we know that not all information is important-some of it is vital. Accurate, deep and insightful. We integrate financial and industry data, research and news into tools that help track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuation and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction.
S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.spglobal.com/marketintelligence.
EOE Statement: S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, sex, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or any other basis prohibited by federal, state or local law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.
20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
Job ID: 264190 Posted On: 2021-08-26 Location: New York, New York, United States