Develop brand/portfolio strategy (position/message) aligned with local insights and global brand strategies.
Prepare and develop marketing objectives, strategies, advertising, which bases on Corporate Branding foundation, and ensure their execution for the assigned products.
Develop local execution in line with brand campaign guidelines and coordinate with ABM to develop and produce tools and training to commercial team to ensure effective execute and achieve program KPI
Analyze and report market intelligence in a correct and timely manner.
Lead multi-product projects/ big campaigns; or speacial project as directed by Division Manager/GM
Look for opportunity to develop business by launching new products and penetrate/create new market segment.
Evaluate the practicality and potential of new products and market development.
Forecast product demand in market, identify potential supply issues, and develop contingency plan.
Analyze and define target customers and market requirements and trends.
Utilizing digital platform to maximize reach and conversion among target audience
Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
Drive early engagement and executional alignment among cross-functional stakeholders at all levels (e.g. retail sales, HCP sales, MLR, regional/global marketing).
Drives market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
Identifies impact of market forces and addresses knowledge gaps to shape go-to-market strategy.
Plans for and responds to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact)
Develops and maintains connections with identified champions in ethical field-force to monitor implementation of programs / pilot new initiatives.
Identifies key HCP influencers and their KOLs to develop cross-functionally aligned HCP marketing programs.
Works in the field with sales force to identify HCP insights relevant for development or improvement of marketing programs
Creates retail/HCP channel learning opportunities
Develops and translates consumer insights to brand implications.
Maintain compliance with required promotional practice
Works with internal teams to optimize programming & manage risk related to major policy changes.
Responsible for brand budget and monthly gaiting.
Formulates forecast assumptions based on data and aligns cross-functional team
Preferably Science, Marketing or Business (MBA strongly preferred)
Related marketing experience in MNC FMCG or Pharma OTC
Worked with reputed MNC organizations. Medical Marketing experience will be an added advantage
Mix of HCP and consumer marketing preferred
At least 3-5 years at the same position
Prefer mix background ETC/OTC
HCP insight and trade promotion
Needs to have handled ATL / Media / Consumer research in the past. New Product launch experience will be an advantageProven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.