Incumbent is responsible for developing digital communications including but not limited to website, social media, additional digital communication arenas. Responsibilities include website design, social media design and development, or producing communications or instruction using the web, audio, video, and other digital media, which may involve content creation, designing, production and / or programming.
Annual Rate Minimum $66,300.00 Midpoint $96,900.00 Maximum $127,500.00
Essential Job Functions:
The identification of essential functions below is not intended to be an exhaustive list of all duties that may be assigned to this position, nor does it restrict the duties which may be assigned to this position if such duties reasonably relate to the position.
MKTG: Develops and edits feature and spotlight stories for UCI Health and School of Medicine, department, divisions and institutes home pages. Identifies and effectively promotes UC Irvine Healthcare and School of Medicine services, projects, events, classes, and other newsworthy information through the Web site. 25%
Independently performs the full range of responsibilities within the function of digital communication; possesses broad job knowledge; analyzes problems / issues of diverse scope and determines solutions. Communicates with Information Services personnel to coordinate website priorities and to achieve necessary system requirements. 25%
Demonstrates a full understanding of industry practices and organization policies and procedures. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. Evaluates the effectiveness of current digital design and content against the strategic initiatives and makes recommendations for modifications 25%
Produces design and layout for a variety of web applications, social media applications, as well as information architecture. Ensure search engine optimization; and develop social media platforms. Meets and consults with clients on a variety of digital communications projects including moderately complex assignments; develops, presents, and recommends web content, site architecture and visual material. Accountable for ensuring technical accuracy and understandability of web content. Maintains currency with emerging and state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility issues) and recommends and as directed, takes action to ensure compliance. 25%
Total Effort 100.00%
Core Organizational Functions:
ACCOUNTABILITY: Responsible for the achievements and success of UC Irvine Health. Follows through and meets commitments; accountable for own actions and supportive of colleagues; presents self in appearance and actions in a manner that conveys professionalism and pride in area of responsibility; projects a positive presence and ensures that work related or personal frustrations are kept separate from patient care and professional activities; takes responsibility for problems and solutions; follows existing policies and procedures.
RESPECT: Foster an environment of mutual respect and trust among ourselves and with all whom we serve. Is always compassionate and empathetic for both patients and team members; makes eye contact, smiles and or greets every individual using the individual's name, if known; treats all guests and co-workers with the utmost respect, dignity, courtesy and respects their confidentiality; arrives to meetings on time; keeps personal conversations with other employees offstage, out of earshot of patients and visitors.
INTEGRITY: Tells the truth and strives to earn the trust of those around us. Takes pride in their work, being honest and accountable in their words and actions; meets or exceeds department defined service expectations; makes the right decision in the best interest of UC Irvine Health.
INNOVATION: Seeks ideas and approaches that can change the way the world discovers, teaches and heals. Approaches work creatively and continuously looks for new and flexible ways to solve problems; encourages and implements ideas to improve safety, customer service and operational performance; works to create efficient and effective systems so that time is not spent repeating and fixing problems; initiates and supports change.
SERVICE: Collaborates to effectively and compassionately serve our patients, each other and the community. Anticipates customer's needs; maintains a calm, quiet, healing environment; accepts assignments graciously and carries out duties with pride; recognizes that every individual has an area of expertise and his/her contribution is valuable; keeps patients, families, customers and team members informed about time, thanks the person for waiting, and apologizes for delays.
EXCELLENCE: Committed to achieving the highest level of excellence in patient care, discovery and education. Demonstrates pride; practices humility; embraces greatness; encourages and praises others for work well done; learns to grow developing self and others personally and professionally; is accurate and strives for excellence; creates a positive and productive work climate.
Bachelor's degree in Communications, Public Relations, English, Journalism, Marketing or other related field and/or equivalent combination of education and years of directly related work experience
At least 2 years working knowledge of social media vehicles and tools as well as strong grasp of social media industry trends and best practices
Understanding and experience with online metrics and analytics tools such as Google Analytics and/or WebTrends to determine online marketing and social media campaign effectiveness
Must have excellent written communication skills
Ability to establish and maintain effective working relationships across the organization
Must possess the skill, knowledge, and ability essential to the successful performance of assigned duties
Ability to maintain a work pace appropriate to the workload
Must demonstrate customer service skills appropriate to the job
Creative problem solving skills
Strong time and project management skills and comfortable with deadlines
Self-motivated and able to manage multiple initiatives simultaneously
Skill with Microsoft Office products, Word, PowerPoint, Excel and Outlook
Knowledge of HTML
Knowledge of Dreamweaver, FrontPage
Bachelor's Degree in Communication, Marketing, English, Journalism or similar degree program
Physical, Mental, & Environmental Demands
To comply with the Rehabilitation Act of 1973 the essential physical, mental and environmental requirements for this job are listed below. These are requirements normally expected to perform regular job duties. Incumbent must be able to successfully perform all of the functions of the job with or without reasonable accommodation.
Sitting: 80% of time
Standing: 10% of time
Walking: 10% of time
Agility (F = Frequently, O = Occasionally, N = Never)
Carrying: Up to 15 Pounds
Lifting: Up to 15 Pounds
Pulling: Up to 15 Pounds
Pushing: Up to 15 Pounds
(F = Frequently, O = Occasionally, N = Never)
Physical, Mental, & Environmental Demands
Exposure to atmospheric conditions (fumes, noxious odors, dusts, medical gases)
Exposure to hazardous materials
Exposure to noise (alarms, sirens, equipment)
Exposure to temperature changes (from indoors to outdoors)
Exposure to weather extremes (hot, cold, wet, humid, wind)
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI's unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities.