Greenbaum, Rowe, Smith & Davis, LLP, seeks a Marketing Associate to join the Marketing & Business Development Department in-house at our corporate office in Iselin, NJ. The ideal candidate is a highly organized, tech-savvy self-starter who will collaborate with the marketing team to build and strategize new marketing campaigns.
Overview of Ideal Candidate
Well-rounded marketing generalist with solid experience in digital marketing and related metrics and analytics.
3-5 years of experience in a marketing support role.
Legal, professional services or business services marketing background strongly preferred.
Flexible and collaborative mindset, supportive and goal-oriented approach, proactive and committed work ethic.
Creative and detail-focused, with strong project management, communication, and interpersonal skills.
The Marketing Associate will play an important role in enhancing the capabilities of the firm’s marketing team to support approximately 100 attorneys focused in numerous areas of practice. Working under the direct supervision of the firm’s Director of Marketing and Assistant Director of Marketing, the Marketing Associate will be expected to assume a broad and varied range of marketing tasks as a member of the team, assisting in the implementation of numerous marketing activities, to include:
Ongoing research and compilation of marketing and networking opportunities for attorneys
Coordination of attorney attendance at externally hosted events, including registrations, approvals, fulfilling requirements of firm sponsorships, other details.
Coordination of internal or firm-hosted events, including invitations, logistics, other details.
Coordination of collateral and promotional materials for activities such as marketing events, client pitches, seminars, industry trade shows.
Coordination of annual holiday e-card distribution.
Coordination of digital and print ads in media outlets and event programs/journals.
Collection and interpretation of data/analytics and SEO best practices to enhance digital marketing outreach via email, social media, and content marketing efforts.
Competitive research including tracking of marketing initiatives of competing firms and creation/monitoring of Google Alerts related to clients, industries, legal issues, practice areas.
Formatting and distribution of external communications, including announcements and client advisories, via email blast, traditional and social media, content syndication platforms.
Creation of seminar/webinar presentation materials for attorneys
Assisting in compilation of responses to RFPs and RFQs
Updating and optimization of content on firm website, including practice area descriptions, attorney bios, notices of speaking engagements and published materials, announcements, and other items.
Coordination of nominations and submissions to legal ranking lists and directories Coordination of marketing promotional material inventory.
Qualifications: Candidates must be very detail-oriented, have excellent organizational skills, and be able to juggle competing deadlines with strong interpersonal skills to work with multiple team members. They should possess excellent writing/editing skills and ability to communicate persuasively and concisely. They must have the ability to work in a fast-paced environment independently and as part of a highly collaborative team. Candidates should have a professional demeanor.
Technical Skills: MS Word, Excel, Outlook, PowerPoint, Access, Constant Contact, Google Analytics, SEO/SEM
Education/Experience: BS preferred but not required. Prior experience in the field of legal marketing or communications is a plus.
The annual salary range for this position is $55,000 to $63,000. Offering salary will be based on experience and other job-related factors permitted by law. Benefits include medical, vision, dental, FSA, life, long term disability insurance, 401K plan, and paid time off policy. Clearance of standard background check required prior to an offer of employment.
For immediate consideration please submit your resume, which must include a brief summary of marketing experience you have from prior work history. All submissions must include job code: MASSOC. No Phone Inquiries. We are not accepting resumes from recruiters for this position.
Greenbaum, Rowe, Smith & Davis, LLP is an Equal Opportunity Employer and committed to diversity and inclusion in the workplace. Individuals seeking employment at the firm are considered without regards to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, veteran status, or genetic information, among other protected bases.
Greenbaum, Rowe, Smith & Davis is a recognized leader among New Jersey law firms, with deep roots in the state and a far-reaching knowledge of New Jersey legal issues. True to that identity, we understand the “ins and outs” and the inherent complexities of handling legal challenges in New Jersey, knowledge which translates directly into an advantage for our clients.
We are dedicated to providing pragmatic, resourceful and cost-effective representation, in combination with reliable and responsive client service. Our approach is collaborative and consistent — we get the job done, both here in New Jersey and in other jurisdictions. We've been doing just that for the past century.
The strengths of our practice are rooted in solid experience. We are known for our business savvy, and as proactive problem solvers, successful deal makers and prolific thought leaders. We handle our clients’ most challenging disputes and sophisticated transactions, and proudly serve as their longtime trusted advisers. Above all else, our goal is always to help clients overcome challenges and capitalize on opportunities.
Our areas of expertise are diverse and comprehensive in scope. We take a pra...ctical, creative and highly personalized approach to the work at hand. Whether we’re retained to structure a transaction, serve as strategic counsel, or represent a client in a dispute or litigation, we strive to earn the loyalty and respect of our clients by delivering results that meet their specific goals and objectives.
Our long history has built the foundation that we stand upon today, and we honor the many accomplishments that define our first one hundred years. Moving forward as a 21st century enterprise, we resolutely embrace our changing world with the foresight and flexibility needed to meet the continually evolving needs of our clients.