The Content Marketing Manager shapes and implements a successful content strategy that boosts brand reputation and demand generation goals for Sovos in its Financial Services and Insurance industries. The Content Marketing Manager helps Sovos maintain its position as a thought leader and support marketing programs with an “always on” content strategy that ensures audience-centric content is available through a mix of channels that maximizes engagement and delivers measurable results.
More specifically you will:
Support content strategy development and execution through research and information gathering on industry challenges and needs, buying personas and market conditions
Deliver engaging and relevant content that effectively engages Sovos’ core audience with brand-appropriate narratives.
Develop content marketing assets across industry trends, corporate brand initiatives and solutions that drives traffic, engagement, and pipeline.
Support marketing programs by writing and editing a variety of asset types, including blogs, bylined articles, white papers, website content, video scripts, sales enablement materials, product data sheets, case studies, brochures, infographic copy and more
Manage content lifecycle workflow from creation through approvals, editing, publishing/activation, measurement, curation and maintenance
Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword prioritization based on input from key stakeholders
Manage corporate social media channels including LinkedIn and Twitter, develop strategies to maximize our reach, increase engagement and measure result
What We Need from You:
Experience in content marketing
Creative and innovative thinker with the ability to take complex topics and distill into unique, data-driven and actionable content
Understanding of SEO, content categorization and structure, content development, distribution and measurement
History of developing and managing editorial calendars and organization workflows
Project management skills and comprehension of how to manage the priorities of multiple stakeholders and lines of business
Strong knowledge of an enterprise B2B marketing organization
Ability to analyze and present performance data on content and content distribution
Ability to work cross-functionally with both upstream content subject matter experts and downstream content activators
Due to federal contracts - successful candidates will be asked to clear a background check and drug test upon hire
What Does Sovos Offer You?
The tools to grow your career both personally and professionally:
Did you know that over 30% of our employees earned a promotion or job change In FY2020? That’s because growth Is serious business here at Sovos, and we have the programs in place to make sure of it, including:
Mentoring Programs and Rotational Opportunities
Management Bootcamps and Development Trainings
Yearly performance reviews where compensation and performance are assessed and rewarded generously
Clear paths for growth within our roles (but we know that career development can be like a spider web, not a ladder - we give you the tools to move outside of your career as well!)
The tools to enhance your life - because we want you to enjoy your life outside of work
MyTime flexible time off (no worrying about accruing time or running out of sick days - If you need time off, take It!)
Paid family leave
Generous 401k match
Progressive Wellness Program
Company seeded and matched Health Savings Account
Are you worried that you don’t check all of the boxes? Apply anyway! There are no perfect candidates - we hire people, not resumes. We are excited that you’re here and we look forward to taking a look at your application to establish next steps.
Sovos is an equal opportunity employer and those seeking employment with us are considered without regards to race, color, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by law.