The University of Washington Tacoma is a growing metropolitan university that is deeply invested in its local communities. As one of three campuses of a world-class university, UW Tacoma is dedicated to interdisciplinary and innovative teaching and scholarship and to engaging the community in mutually beneficial partnerships. UW Tacoma's commitment to diversity is central to an environment where students, staff, faculty, and South Sound residents find abundant opportunities for intellectual, personal, and professional growth.
University of Washington Tacoma currently has an outstanding opportunity for a Full Time TemporaryMarketing Manager.
Are you experienced, but looking to build your professional portfolio in marketing? Are you entrepreneurial and innovative? Do you love creating marketing campaigns that can change lives?
UW Tacoma Educational Outreach has an outstanding opportunity for a 1-year project-based Marketing Manager (Temp) to help re/define the mission, vision, and values of the unit and be part of the hands-on implementation of strategic goals. Educational Outreach is a self-sustaining unit of the University of Washington Tacoma that provides conference services and professional development opportunities to our campus and communities
As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. For a complete description of our benefits for this position, please visit our website, click here (add link).
The University of Washington Tacoma is an anchor institution that is deeply invested in its local communities and in student success. As one of three campuses of a world-class university, UW Tacoma is dedicated to interdisciplinary and innovative teaching and scholarship and to engaging the community in mutually beneficial partnerships. UW Tacoma’s commitment to access and diversity is central to an environment where students, staff, faculty and South Sound residents – and beyond -- find abundant opportunities for intellectual, personal and professional growth. More information about UW Tacoma and its current strategic plan can be found here. This next year brings the opportunity for new campus leadership to reflect upon and update these community goals for the next five years.
This position reports to the Executive Director of Educational Outreach and manages the unit’s marketing operations, including print, digital and web campaigns.
The Marketing Manager oversees a portfolio of programs including, but not limited to: Conference Services; and non-credit and credit programming developed by the Professional Development Center and/or by academic units. The Marketing Manager is responsible for developing annual plans, securing approval from key stakeholders, and for performing a variety of research, communication, reporting, and other activities related to the execution of those plans. The ideal candidate will be capable of performing a wide range of marketing and account/client management activities and have a demonstrated ability to successfully manage multiple competing priorities.
This position manages internal UW client relationships and identifies and recommends marketing approaches to increase program enrollment including tracking budget and evaluating the performance of various marketing initiatives. This role involves independent decision-making, deep understanding of the rapidly evolving digital marketing industry, and ongoing relationship management.
Marketing Strategy and Thought Leadership
•As a member of the Educational Outreach team, understand and help convey the mission of the organization; seek opportunities to educate and inform partners and colleagues about marketing services and areas of expertise •Collaborate with Educational Outreach team to strategize across the program portfolio, discuss the effectiveness of marketing tactics, and contribute to setting benchmarks •Contribute to bridging Conference Services and Professional Development Center marketing efforts and propose opportunities to cross-market where appropriate •Identify strategic market opportunities via market analysis •Independently analyze the health of marketing campaigns per needs of programs and collaborate with stakeholders to target new markets •Stay up to date on marketing best practices for higher education and for reaching adult learners, including meeting and conference opportunities •Collaborate with other units on progress toward shared goals (e.g., improving processes, supporting the UW Tacoma brand and mission, etc.)
Marketing Plan Strategy, Development, and Execution
•Develop marketing strategies and create customized annual marketing plans that align with recruitment and admission goals for each program in the portfolio •Manage and/or oversee execution of marketing plan activities, including media buying and digital marketing/advertising initiatives, execution of email and content marketing initiatives, event promotion, and other campaigns •Manage and/or oversee execution and maintenance of Educational Outreach, Conferences, and Professional Development Center web pages into a unified and branded site •Compile and evaluate performance metrics for advertising campaigns, social media, email, and other marketing activities •Working with Educational Outreach staff, ensure that all marketing deliverables, including email marketing, advertising, event promotion, web content, video, and more, are scheduled to be completed on time and within budget. Additional marketing budget duties include: •Annual and monthly budget projections in partnership with stakeholders •Produce/analyze monthly and YOY comparison reports showing expenses and ROI •Reporting and budget reconciliation •Manage program marketing budgets; source and manage relationships with advertising vendors
•Establish and nurture ongoing relationships with campus academic leaders and administrators as the primary marketing liaison between the campus partner and the Educational Outreach unit •Provide expert marketing consultation to campus partners on the best strategy to meet program goals and document approach in an annual marketing plan •Organize and lead annual marketing meetings with program leadership to review previous year's performance and consult on recruitment goals for the upcoming year •Provide timely and ongoing communication related to the status of marketing initiatives and plans with key stakeholders and colleagues across the organization •Recommend program marketing budget, manage the budget, and share reconciliations •Collaborate with academic and campus partners to ensure they approve plans, including budget, strategy, and execution •Create and maintain strong relationships with relevant vendors and external partners •Consult and partner with internal and external subject matter experts as needed (e.g., SEO, content strategy, PR, etc.) •Proactively problem-solve unique issues and unexpected situations that arise Other duties as assigned may include; but not be limited to, customer service and administrative support back-up.
Bachelor's degree in communication, English, business, social sciences or a related field AND 3 years of work experience in marketing or marketing communications role.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
•Experience developing positive relationships with a variety of stakeholders (internal and/or external clients, and/or other key decision-makers) •Understanding of digital marketing strategies and techniques including marking communications, search engine marketing or other PPC advertising, social media marketing, conversion tracking, and analytics •Strong organizational, editing, writing, and project management skills, including editorial calendars •Demonstrated ability to successfully manage multiple competing priorities, meet challenging timelines, and work in a fast-paced environment •Experience in managing marketing budgets •Exceptional attention to detail, high level of professionalism, and strong customer service skills
•3-5 years’ experience in marketing or marketing communications on multiple campaigns through a complete customer lifecycle •Strong presentation skills, including the ability to explain difficult concepts to non-marketing individuals •Successfully led a rebranding effort •Experience with higher education institutions, community organizations, event marketing, or student-focused organizations
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter, and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.