Staff Assistant, Downtown Events and Marketing Coordinator
Fitchburg State University
Location: Fitchburg, Massachusetts
Preferred Education: Bachelor’s
Salary: $45K - $50K Annually
Higher Education Institution
For a complete job description and to apply, please visit our job site at http://jobs.fitchburgstate.edu
GENERAL STATEMENT OF DUTIES: The Fitchburg TDI Partnership is a collective-impact initiative, led by Fitchburg State University, City of Fitchburg, Fitchburg Art Museum, Fitchburg Redevelopment Authority, Elite Construction & Design, Enterprise Bank, Making Opportunity Count, FATV, UMass Memorial Health Alliance, North Central MA Chamber of Commerce, NewVue Communities, and MassDevelopment. Fitchburg State University serves as the lead for this collaborative, and the Downtown Coordinator will be employed by Fitchburg State University.
We are seeking an organized, dynamic, responsible, and energetic professional to support Fitchburg’s Main Street revitalization efforts by planning, deploying, and managing community activities, programming, and events downtown to enhance and increase economic activity in the downtown commercial district. This person will be responsible for developing and managing downtown events and community programming, marketing and promoting activities and businesses within the TDI District, public and stakeholder communications, assisting microenterprises to enhance their business activity, graphic design, and social media management. A significant amount of the Downtown Coordinator’s work will occur outside of normal business hours, such as nights and weekends.
DUTIES & RESPONSIBILITIES:
Plan and coordinate Main Street events, community programming, fundraising initiatives, and volunteer recruitment and management in collaboration with local businesses and community stakeholders to enhance Main Street activities, including but not limited to: Activate Mill Street, Fitchburg Farmer’s Market, block parties and street festivals, art competitions, First Thursdays, and pop-up markets.
Develop and manage marketing plans/campaigns for each event including press releases, social media campaigns, promotional print materials, radio/tv appearances, paid advertising, etc.
Coordinate joint promotional events with the downtown businesses, such as seasonal festivals, sidewalk sales, etc., with the goal of improving the quality and excitement of events to attract people downtown.
Deploy and promote the District’s identity and brand (In Town Fitchburg)
Identify and create opportunities for local businesses to participate in and lead downtown events.
Support and/or lead events, programming, and placemaking committee.
Help to recruit new volunteers, including Fitchburg State students and residents, through various opportunities throughout the year.
Identify events and marketing opportunities that further advance Fitchburg as a regional “Arts and Culture” destination and as a “College Town”.
Act as direct liaison to downtown businesses related to events, promotions, and communications.
Project Management and Other Activities:
Actively track performance metrics and outcomes, and submit monthly and quarterly reports to supervisor (Director) in compliance with grant funding requirements.
Develop and maintain a record of microenterprise businesses operating in Fitchburg.
Maintain comprehensive community calendar of downtown events and activities.
Coordinate publicity and promotion of downtown Fitchburg as well as the TDI Partnership initiative.
File special events licenses/permits as well as liquor and food service permits with appropriate regulatory departments and commissions. This includes interfacing with municipal departments and processes, as well as participating at public hearings on behalf of the TDI Partnership as necessary.
At least 3 years of experience in one or more of the following areas: marketing & communications, events planning and management, supporting an arts and culture project or organization. A Bachelor’s Degree is preferred with relevant experience. However, 2 to 4 years of documented work experience in related fields may be considered in lieu of a degree.
Must be available to work evenings and weekends when necessary.
Experience in volunteer recruitment and management
Basic graphic design skills, and familiarity with digital design platforms are strongly desired.
Must be a team player and collaborate with members of the TDI Partnership, city officials/staff, stakeholders and residents.
Passion and optimism needed to market downtown Fitchburg to the local community and region.
Strong project management skills to ensure all projects and events are delivered on time, within scope, and on budget.
Strong organizational skills with attention to detail in order to ensure high-quality reporting is submitted to funders on time (monthly, quarterly, and year-end reporting).
Strong interpersonal skills to work effectively with the public, the TDI Partnership, and the operations team.
Entrepreneurial, energetic, imaginative, well organized and capable of functioning effectively in an independent setting.
Excellent organizational, writing, public speaking and meeting facilitation skills.
Excellent technology skills and proficiency in social media management, website management and data collection and management.
Fluency in Spanish is a plus.
Ability to perform above duties with or without reasonable accommodation.
Must have a valid Driver’s License and must be able to satisfactorily pass a check conducted by the Criminal History Systems Board (CORI) as well as a completed background check.
Fitchburg State University, located in Fitchburg, Massachusetts, is a public institution dedicated to integrating high-quality professional programs with strong liberal arts and sciences studies. Founded in 1894, the university now has more than 30 undergraduate programs and 22 master's degree programs, and 7,000 full and part-time students.