Product Manager, U.S. Hospital Marketing – Abbott Point of Care (APOC)
Location: Princeton, New Jersey
Internal Number: ABLAUS30994815ENUSEXTERNAL
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Abbott (NYSE: ABT) is a global health care company devoted to improving life through the development of products and technologies that span the breadth of health care. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals, and branded generic pharmaceuticals, Abbott serves people in more than 160 countries and employs over 100,000 people. In 2019, the company's sales exceeded US$30.6 billion.
Abbott Point of Care (APOC), a $600 million division of Abbott, enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient's condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most-caring for the patient.
Abbott Point of Care's i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT System-a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld analyzer, and viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically-delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety.
Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations. For more information about Abbott Point of Care and the i-STAT System, please visit https://www.pointofcare.abbott.
The Product Manager is responsible for:
Developing and implementing marketing strategies that will strengthen the position of the i-STAT System in US hospitals
Building the i-STAT brand by clearly articulating the value of the technology platform, identifying and prioritizing market opportunities, devising tactical plans, demonstrating subject matter expertise of the portfolio, competition, and customers, and delivering business results
The Product Manager will report to the Marketing Leader, US Hospital Marketing. The position will be based in Princeton, NJ; up to 30% domestic travel may be required.
Strategy and planning:
Owns the overall development and execution of specific marketing plans, ensuring collaboration with necessary internal stakeholders
Build marketing plans utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities
Anticipates risks to marketing strategy, proactively assessing scenarios and creating contingency plans
Defines market segments and targets, clearly articulating brand positioning and differentiated brand messaging
Drives brand building actions through the sales teams and ensures the brand positioning is brought to life consistently in interactions with customers across multiple channels
Builds insightful marketing campaigns that engage relevant audiences, and deliver business results
Uses a test-and-learn approach to try out different ways of connecting with key stakeholders
Works closely with the sales team, listening to their feedback, clearly communicating marketing strategy, and ensuring access to the tools necessary to effectively engage with customers
Observe all regulatory and compliance requirements
Utilizes project management and collaboration skills to deliver against timelines, identifying potential risks as they arise
Provides sales teams with appropriate training and resources to execute launch plans
Understands needs and buying process of target audiences, including C-suite, physicians, nurses, lab personnel, procurement, etc.
Gathers and synthesizes information on customers, competitors, and the market from a range of formal and informal sources (including market research, digital listening, trend tracking, etc.)
Proactively shares insights across the business to shape and refine business strategies
Understand competitive offerings and provide commercial organization with tools to differentiate portfolio in the marketplace
Effectively manages marketing budget to achieve brand objectives
Assumes responsibility for achieving growth targets
Exhibits a customer-centric approach, putting customer needs first in all decisions
Willingness to challenge the status quo and act as a change agent
Simplifies and explains complex concepts to different audiences
Proactively seeks solutions to business challenges
Thinks strategically when making choices
Exhibits a bias for action to get solutions to the market quickly
Collaborates well with internal stakeholders from across the organization
Unquestionable ethics and integrity
The Product Manager is responsible for achievement of the objectives of the US Hospital Marketing team and the commercial goals of the Abbott Point of Care division
Performance will be measured against annual marketing plans, including specific financial objectives
All work must be completed in accordance with Abbott quality, ethics, and compliance guidelines
All work must be managed within established budget guidelines
5+ years in the healthcare industry (devices and/or diagnostics preferred)
2-3 years in marketing, sales, or account management roles
Bachelor's degree in business, life sciences, engineering, or related technical discipline.
MBA is desired
Ability to work in the Princeton, NJ office; Relocation is not authorized for this position
U.S. Health Systems and Hospital marketing experience is preferred
Strong analytical and Excel skills, with knowledge of data analysis and financial models
Excellent verbal and written communication skills, including advanced PowerPoint knowledge
Deep understanding of the complexities of the diagnostics market and customer needs
Ability to develop, rationalize, and present strategy
Strong work ethic, self-motivation, and resourcefulness
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.