Marketing Manager, Cardiac Rhythm Management – Abbott Medical (Mississauga)
Location: Mississauga, Ontario
Internal Number: ABLAUS30991247ENUSEXTERNAL
At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 130 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 109,000 of us are working to help people live not just longer, but better, in the more than 160 countries we serve.
Status: Full Time, Permanent
Collaborates with marketing colleagues on integrated marketing business plan (IMBP) deliverables for assigned programs.
Understands the dynamics of the Cardiac Rhythm Management (CRM) market (pacemakers, defibrillators, cardiac resynchronization therapy, Implantable Cardiac Monitor devices, remote monitoring).
Maintain and update market data on a quarterly basis, develop and document market information, highlighting key trends and track market share.
Develop and execute marketing programs and campaigns for the effective promotion of the CRM product lines. This includes product launch plans, product specific sales incentive plans when required as well as market share growth programs.
Work pro-actively with CRM Procedure Specialists, sales force and customers by providing direct product and marketing expertise and coordinating key national programs for EP's (CCC, CHRS, Webinars etc)
Encourage cross-divisional collaboration and teamwork to contribute to the achievement of CRM targets.
Work pro-actively with corporate marketing and product divisions to develop and execute Canadian marketing strategy and help meet the ABBOTT (LEGACY SJM) Global objectives and goals.
Support the Clinical Studies team as needed on product registries, new technology assessments and product clinical trials as well as to ensure customer initiated clinical studies and initiatives are processed through the correct channels.
On a monthly basis, review and prioritize product launch and registration plan with regulatory department
Assist in inventory planning and customer service to integrate new products and manage substitutions.
Work with finance to submit quarterly sales forecasts
Knowledge of market dynamics in terms of provincial health care funding and reimbursement in CRM
Analyze local market opportunities and threats including competitors' offerings
Contributes towards the strategic plan and operating plan processes
Provides marketing leadership and sales management with market trends, competitive data, emerging technology and programs, and relevant market analysis to help define and achieving business goals
Establishes and recommends marketing goals and key deliverable that support revenue and market share growth
Works regularly with sales management to communicate and adapts marketing objectives, plans and programs (QPA - Quarterly plan of action) to evolving business requirements and to optimize sales generation and profitability.
Assisting in RFP's (Request for Pricing), tender or similar, when needed.
Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages as well as Digital Marketing presence
Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
Works with Global Market Intelligence collect market information and update market models regularly with management.
Builds strong relationships with leading KOL's nationally.
Complies with regulations, Company policies, operating procedures, processes, and task assignments.
Performs other related duties and responsibilities, on occasion, as assigned.
Required Skills & Abilities:
Strategic and Analytical Thinker
Microsoft Word, Excel, PowerPoint
Experience with strategic product planning and commercial execution.
Experience working with electrophysiology/CRM products.
Developed leadership skills/experience
Experience working in a broader enterprise/cross-division business unit model preferred.
Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
Ability to leverage and/or engage others to accomplish projects.
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
Multitasks, prioritizes and meets deadlines in timely manner.
Strong organizational and follow-up skills, as well as attention to detail
Knowledge of market dynamics
Understanding of regulatory environment and guidelines
Salesforce.com and PowerBI is a plus
Education and Required Experience:
Bachelor's Degree in Marketing / MBA Preferred
3 to 5 years of experience in a related field
3-5 years of marketing experience required, with at least 2-3 years in medical devices
5 to 8 years of experience preferred
Abbott Canada is committed to the hiring, advancement and fair treatment of individuals without discrimination based on factors such as race, sex, colour, ethnic or national origin, religion, disability, age, citizenship, family or marital status, political beliefs, sexual preference or other factors included in human rights legislation.
Our diversity goals for recruitment, hiring, and retention are embedded in our corporate goals, and our diversity initiatives are supported by the highest level of the organization.
We strongly believe that a diverse workforce fosters more creative and innovative thinking throughout the organization. Creating an inclusive environment, where everyone is respected and valued, enables us to leverage our diversity as a business driver and strengthens our position as a global leader.
Abbott strives to promote and maintain an inclusive, high-performing culture that allows all employees to reach their full potential and contribute to Abbott's success.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.