Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
As a Marketing Manager in VBM (Value Based Marketing), you will develop and implement targeted and personalized communications strategies and tactics to support Home & Mobile consumer product offerings, Retargeting and Promotional Offer efforts.
In this role, you’ll manage activities related to campaign management – including communications strategies, tactical and support functions (creative, program management, technology, and campaign reporting). You’ll be using marketing technology tools to drive performance improvement and optimization and a best in class customer experience. You are comfortable working in a matrix organization. Responsibilities include:
Develop multi-channel marketing strategies and programs that deliver on goals and KPIs.
Demonstrate analytical skills and experience analyzing program effectiveness and ROI.
Collaborate with cross-functional team members (VBM CARs, CMO, Product, Digital Ops, Care), agencies and vendors on a daily/weekly basis, foster integration of efforts and initiatives and ensure on-time and accurate completion of projects.
Campaign Execution & Delivery
Develop creative and data strategy briefs for complex, dynamic, multi-vehicle customer communications programs – Email, Push notifications, Feed Cards, SMS Text and direct mail.
Ensure proper HTML presentation and the quality of all outbound campaigns on desktop and mobile.
Help the team deliver insight and research for optimizing communication programs; customer journey mapping, cross-sell campaign strategies, personalization, and automation.
Utilize campaign results, analytics and marketing best practices to optimize communications for key performance metrics.
What we’re looking for...
You are a CRM and Communications expert who is self-motivated, results driven, and a problem solver with attention to detail and experienced in campaign orchestration. This demanding and fast-paced role requires a high-level of coordination and communication among cross-functional internal teams, leadership and agency partners.
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience with campaign automation tools (Adobe Campaign) and Optimization tools (Persado).
Experience balancing multiple projects/programs, prioritizing responsibilities and meeting deadlines.
Experience as a team player and working across multiple teams to support varied business objectives.
Experience with MS Office Suite (Excel, Word, PowerPoint) and Google Suite.
Even better if you have:
Excellent interpersonal, verbal and written skills.
Knowledge of project management tools (e.g. JIRA).
Strong analytical, research and organization skills.
Thorough knowledge of campaign performance analysis to drive continuous improvement.
Presented findings and insights targeted to what that audience cares about (up to the executive level).
Ability to balance multiple priorities to meet deadlines in a dynamic environment.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.