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The Assistant Director for Marketing and Communications works closely with the Director for Marketing and Communications to oversee and develop the written and visual materials that proactively support the goals of the strategic marketing and communications plan for the UW School of Public Health. This position identifies and writes compelling content about our cutting-edge research, innovative teaching and transformative student experiences with an eye towards the School’s values of equity, social justice and anti-racism.
The Assistant Director for Marketing and Communications role includes reporting and writing stories for print, web, digital newsletters, social media and fundraising copy; maintaining an editorial calendar; overseeing the digital marketing activities; and providing project management/coordination for school-wide efforts.
The Assistant Director for Marketing and Communications also collaborates with the multimedia specialist/graphic designer to ensure stories have a strong visual element and assists the Director for Marketing and Communications in developing and refining marketing and communication strategies.
Skills and attributes for this role include creativity, initiative, and attention to detail, along with the ability to see the big picture and context. It requires the ability to collaborate with diverse stakeholders to demonstrate - in audience-friendly and compelling ways - the breadth, depth, and community impact of our research, projects, and teaching. The ideal candidate is energetic and able to pinpoint compelling stories about our people, research, and impact, and has the professional acumen to know how to best deliver those stories.
Communications and Marketing
•Collaborate with colleagues across the university, including UW Marketing & Communications, UW News, External Affairs, and others to leverage relationships and increase the visibility and reach of School content on UW channels and in the media. •Work with subject matter experts (students, faculty, staff, and researchers) and other stakeholders to write and edit content for internal and external audiences and translate science into compelling stories. •Oversee social media accounts, develop copy with assistance from internal staff, and collaboratively create visually interesting assets with the Multimedia Content Specialist for posts to expand reach and impact. •Serve as a key point of contact for the SPH Office of the Dean in utilizing digital marketing tools (Marketo and Jeto). •Partner with Development staff to understand their communications needs and assist in developing fundraising related copy as needed. •Support the production of talking points and scripts for SPH Office of the Dean/Leadership programming as requested. •Provide support for internal and executive communications as needed in collaboration with the Director for Marketing and Communications. •When needed, respond to and coordinate media relations with the UW News PIO and departmental communications leads.
•In collaboration with the Director for Marketing and Communications, track, monitor and assign team projects and help team members meet tight deadlines using project management software. •Develop and oversee editorial content calendar; monitor/track stories from various sources, including the SPH online communications request form, and strategize opportunities to increase the School’s visibility.
•Work with the Director for Marketing and Communications to develop and implement a comprehensive strategic marketing and communications plan that supports the School’s strategic plan including elements related to equity, social justice and anti-racism, and continually update as needed. •Oversee strategy and manage content for all external facing SPH assets, including but not limited to website, social media. Assist in strategizing and leveraging School messaging and content to amplify and advance School fundraising objectives and efforts. •Work together with the Director for Marketing and Communications to strategize and coordinate with Department communications leads from across the School to create brand alignment and amplify department level stories as appropriate.
•Represent SPH at the UMAC Marketing Roundtable, UW Alumni Association Constituency Officer meetings •Create networks of communications professionals both within and outside the University to leveraging talents, coordinate efforts, and stay informed of both emerging stories and best communications practices •Keep current with conceptual and technological developments in Communications, specifically
•B.A. in communications, journalism, English, or other relevant area of formal academic training •At least five years’ experience in writing and/or content strategy development
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
•Excellent writing, reporting and interviewing skills •The ability to find and recognize newsworthy projects and people within SPH •Examples of accurate and compelling reporting, writing, and editing for online and print media •Examples of content development and strategy •High degree of proficiency in Microsoft Office and PowerPoint applications •The ability to work outside normal business hours occasionally
•Previous health or science writing/communications experience very desirable •Demonstrated ability to develop communications that are aligned with the School’s core values of equity, social justice and anti-racism. •Experience with Adobe Creative Suite (InDesign, Photoshop, etc) •Demonstrated experience with social media vehicles, email campaigns, public information print and online content development, and writing and editing for non-technical audiences on the web •Experience working in a university environment •HTML ability
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.