Job No: 495486 Work Type: Staff Full-time Department: Career Center Location: Wilf Campus, 500 West 185th Street, NY, NY Categories: Communications/Marketing/Media
The Marketing Strategist will develop and maintain an effective public relations and marketing program for The Shevet Glaubach Center for Career Strategy and Professional Development in support of Center's strategic plans. The incumbent will create, implement, and oversee marketing activity, branding, electronic and print-based marketing initiatives and advertising, and website content creation. The incumbent will ensure that initiatives effectively reach relevant audiences and will analyze and report on results of marketing efforts.
Develop an integrated marketing plan for a high volume office with a robust schedule of events and programs
Oversee the quality and branding behind departmental print and digital marketing channels
Website responsibilities include originating and developing content and functionality, content management, delivering training for unit web editors, reporting on website analytics, and ensuring cohesive branding across unit sites
Gather all relevant content for weekly newsletters from departmental contributors, edit, and deliver to Marketing and Communications
Originate and contribute to content
Publish webinars and SGC content to social media
Create flyers and social posts, determine proper channels and arenas for all aforementioned based on analytics and comparative data from all efforts
May need to work additional hours outside of normal schedule to meet the needs of the department and division, including some evenings or weekends to meet department needs
Other duties as assigned
Position will work on each campus and remote work will be considered for a percentage of each month
Experience & Education Background:
Bachelor's Degree in Public Relations, Marketing, Technical Writing, Journalism, English or another related field is required
Three years related work experience is required
Experience in marketing and business development in higher education is preferred
Experience with iModules or other SaaS Constituent Engagement providers
Experience using Google Analytics and deducting website trends from analytics
Demonstrable experience in creating social, web, and branded content
Must be able to track, analyze, and communicate data to inform and influence decisions
Skills & Competencies:
Passion for generating creative content across a variety of platforms, including video, social media, web, and written articles
Confidence in writing strong content for a range of audiences under tight deadlines
Able to collaborate and work closely with marketing and communications department, student newspapers, and all internal and external media outlets
Highly organized, self-starting and able to move efficiently among multiple initiatives throughout the day
Proficient using Microsoft Office, content management systems, and social media tools
Able to use business intelligence platforms such as Tableau, Looker, Power BI. etc
Demonstrated ability to interact professionally with clients or internal stakeholders, manage client expectations, and workflows
Perform in an environment where the future is preferred over the past; must be a forward thinking and strategic individual to create processes not only different than competitor schools, but better
Founded in 1886, Yeshiva University (YU) has a strong tradition of combining Jewish scholarship with academic excellence and achievement in the liberal arts, sciences, medicine, law, business, social work, Jewish studies, education, psychology, and more.
We are a leading global educational institution that employs 2,000 people across our various campus locations -- Wilf Campus, Beren Campus, Brookdale Center, Resnick Campus in the Bronx, the Gruss Institute in Jerusalem, the Boys High School in Manhattan and the Girls High School in Queens. From the distinguished faculty who teach here, to the dedicated staff, we work to fulfill our mission through all that we teach, by all that we do and for all those we serve. We seek to attract and retain engaged and committed individuals who contribute to an exciting working environment, where there is a sense of community and belonging, balanced with a significant cross section of people from diverse backgrounds working and studying together.
The University offers an excellent compensation package, and a broad range of employee benefit plans, including immediate participation in the University's retirement plan. Staff members are typically eligible for four weeks paid vacation each year and have access to a shuttle to nearby subway locations.
Equal Employment Opportunity:
Yeshiva University is an equal opportunity employer committed to hiring minorities, women, individuals with disabilities and protected veterans.
Yeshiva University has been transforming lives for more than a century. Nowhere but here can students have a personal, small college experience while benefitting from the academic rigor of a top ranked research university. Since its inception YU has been dedicated to melding the ancient traditions of Jewish law and life with the heritage of Western civilization, and each year we celebrate as future leaders make YU their home. Yeshiva University is an equal opportunity employer committed to hiring minorities, women, individuals with disabilities and protected veterans.