Responsible and accountable for the vision, strategy, and execution of the Morrison Center’s brand and experience that attracts patrons and community members. A key leadership role, this position builds and leads the marketing team, including overseeing the Broadway In Boise marketing strategy.
Along with the Director of Patron & Venue Services, develop and implement ticket sales, marketing strategies, meeting and exceeding sales goals.
Along with the Director of Patron & Venue Services, develop and implement integration of the Morrison Center brand in the community and University.
Leads a team of marketing professionals to meet strategic goals.
Develop and coordinate marketing plans with Broadway Across America (BAA) to promote Broadway in Boise series.
Prepare marketing settlements for Broadway Across America.
Prepare press releases, communication copy and advertising copy for the Morrison Center and individual events.
Oversight in the creation of design elements, collateral materials, and digital marketing presence.
Develop and coordinate marketing plans for MC Presents and education and community events.
Establish and maintain a comprehensive public relations program that builds cooperative relationships with representatives of the community, public interest groups, and the media to generate positive, professional name recognition for the specified department.
Maintain a sound understanding of departmental and university policies, academic requirements, ability to navigate university channels.
Provides value-added input on strategy, resources, teaming partners, and cross-selling opportunities.
Travel to conferences may be required.
About The Morrison Center
Located on the campus of Boise State University, the 2,002-seat Velma V. Morrison Center for the Performing Arts is Idaho's home for the arts. Nestled on the banks of the Boise River, with a panoramic view of the city, parks and foothills, the Center's 10-story stage house is a recognizable fixture of the Capitol's picturesque skyline. The realization of a life-long dream of Harry W. Morrison, and championed by his widow, Velma, the Center opened its doors on April 7, 1984.
Today the Center is recognized as a major destination for arts and culture, annually hosting hundreds of live entertainment and arts education offerings that serve to enrich the lives of patrons of all ages. As a Boise State affiliate, the Center’s budget is supported by ticket sales, facility rentals, donations and the generous support of the Morrison Center Endowment Foundation, Inc. The Center does not receive support from state appropriations. The latest economic impact study for the Morrison Center shows the generation of $27.9M in value to the local and state economy.