Responsible for managing digital marketing campaigns for graduate, undergraduate, and certificate programs. This position will be responsible for implementation, optimization, and performance analysis of ongoing management of digital marketing campaigns. You will be part of a team of marketing professionals, each of whom is the strategic cross functional marketing lead across marketing, creative, social, print, and web. Experience with Google Ads, paid search, and paid social media. Strong project management skills with the ability to work across multiple divisions to gain buy in and ensure campaigns run efficiently and effectively. Ability to partner with the enrollment division to set goals and expectations for campaigns. Experience and expertise in data analytics: this includes a firm understanding of data collection as well as the ability to use that data to optimize digital campaigns.
Marketing Strategy 50% | Analytics/Reporting 30% | Project Management 20% Supervision Received: Director of Digital Marketing Supervision Exercised: None Core Duties:
Works under the supervision of the Director of Digital Marketing to develop strategic and integrated marketing plans, with a focus on digital media to increase enrollment and visibility for select graduate, undergraduate and certificate programs
Researches new audiences and media channels, bringing creativity and innovation to marketing plans
Stays current with marketing trends, testing new approaches and adopting best-practice strategies
Communicate timely updates to clients as needed
Continually evaluates channels and lists to ensure reach of defined audience; ensures
marketing investment is producing satisfactory return
Liaise with academic departments to stay informed of program updates, conference
participation for marketing support and develop ongoing knowledge of programs and
evolving target audiences
Works closely with creative and content teams as well as the respective enrollment
teams to ensure that campaigns hit key targets and fall within brand guidelines
Provides data analytics expertise (data collection and visualization) to inform insights that lead to data-centric marketing optimizations
Works closely with the enrollment teams to review CRM performance analytics to make strategic media decisions and optimizations
Monitors campaigns on a daily basis ensuring fulfillment of services and making adjustments as necessary
Reviews campaign performance analytics (lead source, web traffic, campaign reports, et. al.) and tweaks online campaigns based on this data
Works with the Director of Digital Marketing to develop, plan, and lead digital marketing plans from concept to completion
Consults with internal and external clients regarding projects to identify needs and objectives; develops schedules and budgets as required for each project
Manages projects from conception through copywriting and design to completion, serving as liaison between stakeholders and members of the marketing and communications team
Qualifications, Knowledge, Skills, Abilities
Bachelor’s degree from an accredited college/university in a related field of study such as Business, Marketing, Advertising, Journalism, or Public Relations and five years’ experience. Master’s degree preferred
Must possess proficiency in Google Analytics as well as paid search and social media
Knowledge and understanding of college organization, goals and objectives, and policies
Knowledge of current technological developments/trends in area of expertise
Excellent organizational and communication skills
Strong interpersonal skills and the ability to effectively communicate with a wide range
of individuals and constituencies in a diverse community
The ability to juggle multiple projects while setting priorities, managing time effectively,
and attention to detail.
Internal Number: 20-28A
About University of New Haven
The University of New Haven is a private, top-tier comprehensive institution recognized as a national leader in experiential education.Founded in 1920 on the campus of Yale University in cooperation with Northeastern University, UNH moved to its current West Haven campus in 1960 and opened its Orange Campus in January, 2014. The University operates a satellite campus in Tuscany, Italy, and offers programs at several locations throughout Connecticut and in New Mexico. UNH provides its students with a unique combination of a solid liberal arts education and real-world, hands-on career and research opportunities.The University enrolls approximately 6,800 students, including nearly 1,800 graduate students and more than 5,000 undergraduates – the majority of whom reside in University housing. Through its College of Arts and Sciences, College of Business, Henry C. Lee College of Criminal Justice and Forensic Sciences, Lyme Academy College of Fine Arts, and Tagliatela College of Engineering, UNH offers over 80 undergraduate and graduate degree programs. UNH students have access to more than 500 study abroad programs worldwide and its student-athletes compete in 16 varsity sports in the NCAA Division II’s highly competitive Northeast-10 Conference.
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