Come join a growing organization of Climbing/Yoga/Fitness Gyms across the country! El Cap’s mission is to Create Community, Share Passion, and Inspire Philanthropy. We are committed to the communities we serve and developing future leaders.
El Cap is one of the largest operators of indoor climbing facilities with 16 gyms in 5 states under the brand names of Earth Treks, Planet Granite and Movement. We will be opening 2 gyms in Dallas in the coming months. Our Dallas Design District gym, located in a new warehouse being built at Glass and Levee Streets, will feature 42,000 square-feet of state-of-the-art indoor climbing, yoga, and fitness with climbing walls topping out at 50 feet! Our Dallas Hill location features 37,000 square feet of world class bouldering and fitness. The Hill is a unique and vibrant multi-use facility located at Walnut Hill Lane and US-77.
The marketing specialist will be a community expert: listening, having conversations, and engaging with brand loyalists. Focusing on building brand awareness through community outreach and social media and leading execution of the district marketing strategy and plan in conjunction with the marketing and operations teams in support of our goals, mission, vision, and core values.
Primary duties & responsibilities
Lead execution of the district marketing plan to generate leads and build brand awareness in conjunction with the marketing and operations teams.
Responsible for digital marketing activation and reporting for two gyms including: social media, email, and web.
Plans, leads, and evaluates community partner outreach efforts and special events that drive brand awareness.
Ability to identify and build plans that address opportunities in the market that will grow brand affinity locally.
Identify, develop, and leverage new opportunities for promotions and partnerships.
Develop and nurture relationships with key influencers, super sharers and with local community organizations that focus on increasing diversity and inclusion.
Managing new location project management software (Creativity is within each task)
2-3+ years marketing experience required.
Familiarity with the Dallas market in order to generate local leads and partnerships
Must have strong organizational and project management skills, as well as attention to detail.
Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
Have excellent interpersonal skills and a desire to work as part of a team.
Solid computer skills (web-based applications, word, excel, social media platforms, etc.)
Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.
Skilled at writing and proofing in several different communication formats.
Understanding of basic photography and videography skills using a phone or pad
Experience with Asana or other project management software
Knowledge of Adobe Creative Suite
This role is a full time 40 hours a week 12-month position that will oversee the opening of two Dallas El Cap locations in late 2021/ Early 2022. This position will work with both a remote marketing team as well as partner with the local operations team. Day to day will be remote but will require a physical presence at partner/ community events and onsite events and tours.
About El Cap Climbing Gyms (Planet Granite, Movement, Earth Treks)
Transforming people & our communities through the experience of climbing, yoga, and fitness...we believe we can change the world by helping each other recognize and become our best selves. That's what we do at our gyms. Every day, in so many ways, we bring out the best in each other.
El Cap’s mission is to Create Community, Share Passion, and Inspire Philanthropy. We do this by living our core values of Partnership, Passion, Inclusion, Integrity, and Innovation.
We are one of the largest operators of indoor climbing facilities with 16 gyms in 5 states under the brand names of Earth Treks, Planet Granite and Movement. We are expanding to both Chicago and Dallas in the coming months. Come join a growing organization of climbing, yoga and fitness enthusiasts across the country!
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