The Talent Acquisition Marketing Consultant has responsibility for building marketing plans, calendars / schedules for media and executing media and marketing in compliance with BSWH marketing and branding standards. This role serves as a key resource for the Talent Acquisition function and is responsible for developing, executing and analyzing successful marketing campaigns, crafting generic and talent segment content in a variety of formats, building and nurturing talent pipelines while driving desired results within a CRM.
Execute omnichannel marketing campaigns that generate leads to priority openings through utilization of social media, content, email, SMS and all other available channels
Conduct basic analysis of campaign effectiveness; provide spend tracking
Work with the Talent Acquisition team to understand talent segment needs and nuances; act as a subject matter expert in lead generation techniques and tools to generate interest in the company
Utilize expert knowledge of direct hiring tools and methodologies such as LinkedIn, Google/ Search Engines, job boards, social media, events, networking, employee referrals, etc
Consistently optimize results by focusing on measuring, assessing, evaluating and adjusting campaigns to yield maximum results
Partner with Talent Acquisition teams to promote system wide and talent segment specific events including virtual and onsite hiring events, career fairs and more
Plans and executes against a content calendar for social, events, and campaigns to drive increased career site traffic and application conversion
Monitor and respond to comments on social and brand channels, analyze engagement and escalate as appropriate
Partner with consumer marketing to repurpose existing and create new brand compliant content for recruitment marketing channels, ensuring content remains fresh
Discover current trends and understand emerging marketing strategies and technologies. Continuously researching new ways to reach diverse talent
Maintain partnerships with external vendors (talent marketing agency) and internal partners (CRM and HRIS resource) to ensure technology requirements and solutions are in place to meet Talent Acquisition needs (Phenom People, Taleo, etc.)
Edit creative / copy to ensure speed in executing media as needed
Provide ongoing assistance to users of recruitment resources and external marketing efforts
Assist with developing and delivering user training
Bachelor’s Degree in a related field or equivalent experience
3+ years of recruitment marketing, digital marketing experience
Excellent technical skills including experience with CRM and ATS systems
Analytical: Ability to collect, gather, visualize and analyze information from multiple sources
Excellent communication skills (spoken and written)
Meticulous attention to detail
Marketing skills, including content creation
Excellent organizational skills, tracking media calendars and timelines with the ability to track task dependencies; structuring and carrying out steps to complete projects and tasks on time
Information and Data Management: Skillful in compiling, organizing and using data to enhance planning and effectiveness
Ability to Work Under Pressure: Ability to be objective and flexible in adapting to changes in priorities, work assignments, and other interactions that may impact pre- established courses of action for completing projects and assignments
Interpersonal: Upholds a high level of confidentiality
Working knowledge of employment laws and BSWH hiring policies
Location/Facility – Baylor University Medical Center Administrative Building
For more information on the facility, please click our Locations link.
Specialty/Department/Practice – Human Resources/ Recruiting
Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!
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