Department: College of Humanities and Social Sciences (CHSS)
Marketing Specialist, Graduate Programs
The George Mason University, College of Humanities and Social Sciences (CHSS) invites applications for a Graduate Programs Marketing Specialist to join our team. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
About the College of Humanities and Social Sciences (CHSS):
The College of Humanities and Social Sciences (CHSS) is a hub of intellectual dynamism and diversity, a locus of local and global civic engagement, and an access point to educational excellence for individuals of all backgrounds. Whether students are beginning their college-level education with us, transfer here to finish their undergraduate degree, or come to Mason at a later point in their life's journey either to finish an undergraduate degree or pursue advanced research training, re-skilling or up-skilling, CHSS student take part in a strong liberal arts tradition of broad and integrative learning that is supported by award-winning faculty and acclaimed academic departments.
The CHSS Graduate Programs Marketing Specialist promotes CHSS graduate programs with a focus on increasing graduate enrollments by producing, implementing, and managing strategic communications and marketing campaigns. Working with the graduate academic affairs team, the marketing specialist will collaborate with faculty and staff in CHSS departments to create annual marketing plans for their graduate degrees and certificates, to raise awareness about CHSS faculty expertise and research, and to create and maintain the brand identity for CHSS. The marketing specialist also manages the college's digital ad campaigns, develops digital ad content and social media marketing content, and leverages college events to raise awareness of our programs.
The Marketing Specialist reports to the college's Assistant Dean for Strategic Communications and Marketing, and collaborates regularly with the CHSS web team, the CHSS Undergraduate Admissions and Advancement teams, and program directors and coordinators across the college, as well as meeting with marketing professionals across campus to share best practices and creative a collaborative community among Mason's diverse marketing professionals.
BA in Marketing, Digital Marketing, or a Liberal Arts field (with strong social marketing experience), or equivalent training/experience in Marketing, Communication, English, or related area;
Demonstrated experience (3-5 years preferred) in a marketing or related position, such as digital marketing or online communication;
Fluency in tools for email marketing such as Salesforce, or other CRM platforms;
Understanding of digital and content marketing practices, including digital, video, and social media marketing;
Professional demeanor with strong and effective written and oral communication skills and ability to interact with high-level professionals;
Strong creative and organizational skills;
Proven ability to juggle multiple tasks and priorities effectively;
Experience using project management tools such as Microsoft Teams or Asana to manage marketing projects and collaboration.
Experience in an academic environment and/or marketing higher education is preferred, but not required;
Experience with content creation tools, such as Adobe Photoshop and/or Illustrator, In-Design, Canva and/or video editing a plus.
Salary: Low to upper $50's; Commensurate with education and experience.
Location: Fairfax, VA
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George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
George Mason University is Virginia's largest public university located in the suburbs of Washington, D.C. With strong undergraduate and graduate degree programs in engineering, information technology, public policy, economics, visual and performing arts, life sciences and biotechnology, Mason prepares its alumni to succeed in the workforce and meet the needs of the region and the world.