Marketing & Communication Manager at Boston University School of Social Work Centers
Internal Number: 8261
One of Boston University's premier schools located in the heart of the city, the BU School of Social Work (BUSSW) has more than 100 years of social work education history, a dynamic faculty leading innovative research on pressing social justice issues, and graduate students engaged in programs across five residential campuses and online. Our mission is to develop dynamic and diverse social work practitioners, leaders, and scholars through rigorous teaching, innovative research, and transformative community engagement.
BUSSW is home to two vibrant centers, The Center for Innovation in Social Work and Health (CISWH) and The Network for Professional Education (The Network). CISWH promotes social work leadership in health through transdisciplinary, cross-sector collaboration with public health, medicine, health economics, technology, and other relevant disciplines. The Center aspires to be the national and global leader in elevating social work leadership and cross-sector collaboration to promote health, health equity, and social justice. The Network for Professional Education is an innovative, new entity that will function as a nexus to connect BUSSW alumni, faculty and external agencies, and provide high-quality, innovative tools and training to health and social services professionals and organizations.
BUSSW is looking for a creative, tech-savvy digital communications strategist to develop and implement comprehensive promotional plans for CISWH, and support specific content marketing activities for The Network.
For CISWH , you will promote and strengthen the visibility and reputation of the Center through a rich content-driven strategy, creatively positioning the strongest attributes to our key audiences locally and globally. You'll work closely with teams across the center utilizing the latest in marketing tools to support research projects, events and staff; engage key stakeholders, and help increase financial and other support.
As the content strategist -- responsible for creating dynamic content to support a range of research projects - you'll work closely with principal investigators, project directors, and external collaborators. You'll design and produce print and digital brand materials that disseminate vital information and lessons learned to related constituencies and the community at large, including growing the CISWH audience through email marketing.
As the manager of the website and social media channels for both CISWH and The Network, you'll develop/optimize content according to SEO best practices, utilize dashboards in Google Analytics for at-a-glance reporting, and create/implement social media strategy, content and analytics.
CISWH's reputation and impact will grow through your promotion of strategic virtual and in-person events including the Health Equity Speaker Series (fall/spring), sponsored and affiliated events; and strategic outreach efforts to organizations and media entities that support health equity including partnerships with BU entities such as Boston Medical Center.
You'll collaborate with SSW's marketing/communications team and external agency on media outreach opportunities to showcase CISWH and The Network's research.
This position reports directly to the Director of Marketing & Communications for BUSSW and has a dotted line report to the CISWH Executive Director.
Applicants should include a resume and a cover letter outlining their reason for applying, interest in the position, and relevant experience in their application materials. Applications without both a resume and a cover letter will not be reviewed.
Bachelor's degree required in marketing, communications, or related field(s). Five to eight years related work experience.
Proficient in all digital platforms
Strong verbal and written communication skills. Ability to write, edit, and produce compelling print and web content
Ability to handle a high volume of work and operate in a fast-paced work environment
Comfortable analyzing data and trends and making informed recommendations accordingly
Exceptional organizational skills, strong work ethic, detail-oriented multi-tasker able to prioritize work responsibilities and meet deadlines
Strong presentation and project management skills
Ability to work independently, as well as collaborate on a cross-functional team
Proficiency in Microsoft Office Suite, WordPress, HTML, SEO, Google Analytics
Hands-on graphic design experience, including creating and editing original print and digital materials using Adobe Creative Cloud (primarily InDesign, Photoshop, and Illustrator), is required.
This position is eligible for Boston University's generous benefits package including health, dental, life insurance, tuition remission, paid time off, and so much more!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.