The Marketing Analyst 2 is a developing professional role. Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data and makes recommendations. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develops working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own team.
Design and produce marketing and advertising materials, both print and electronic. Target audiences include customers, prospects and employees.
Develop and execute marketing programs targeting customer, prospect and internal audiences.
Work closely with the digital marketing, direct marketing, branch marketing and client management teams to maximize marketing opportunities.
Collaborate with outside agencies and key internal stakeholders to develop marketing materials and collateral.
Manage external agencies regarding campaign requirements, creative specifications, artwork and artwork preparation, schedules, and delivery dates.
Maintain brand standards and ensure consistent use of name, logo and brand attributes.
Ensure the message and tone of all communications is consistent with brand standards.
Maintain creative library and approval documentation.
Participate in the research and identifying of new potential products and new industries.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
0-2 years marketing experience. Prior experience in banking industry.
High degree of proficiency with PC platform and tools: Adobe Creative Suite (InDesign, Illustrator, Photoshop, & Acrobat), Microsoft Office
Proficiency in creative design of marketing collateral Proficiency in design for digital platforms
Proven ability to manage multiple projects in a fast paced environment; demonstrated organizational skills
Experience in campaign development and tactical execution
Experience in working with external agencies, including creative, data and production vendors
Demonstrated digital marketing competence across search, display, paid media and measurement
Outstanding problem solving/analytical skills enabling expedient resolution of issues
Demonstrates excellent communication skills with all levels of employees, management, and clients
Some knowledge of traditional print practices including: layout, typography, and colour.
Bachelor's/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group: Marketing Job Family: Marketing Generalist Time Type:
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