You are deeply interested in working at the intersection of consumer brand building and climate action. You want to be a change agent at an early stage company with a huge vision. You are eager to share your expertise, wisdom and energy with a group of highly committed humans.
ROLE & RESPONSIBILITIES:
Product messaging and positioning: Continue to establish Moonshot as the first US climate-friendly snack brand; conduct market research and competitive analysis as needed to inform product strategy and messaging
Content: Lead content strategy and development for existing and future platforms; own the management of the Moonshot community
Shopper and field marketing: Drive awareness and trial through in store and digital programs and events; increase retail distribution and velocity; provide post program analyses
Digital marketing: Oversee digital marketing, including email, performance marketing, influencers/affiliates, and partnerships; support owned and third party ecommerce revenue and profitability goals
Analytics: Track and analyze business KPIs; translate wholesale and digital performance data into actionable business insights and channel improvement recommendations
PR: Manage internal and external PR resources
Team leadership: Foster an inclusive, supportive, results-oriented environment where people love coming to work everyday, across internal team, agencies and freelancers
WHAT YOU WILL BRING:
Passion for the power of CPG brands to change the food industry
Proven ability to support retail expansion and build effective, data-driven shopper marketing programs in a high growth environment
Experience developing and managing to an annual marketing budget
Problem-solving mindset with a test-and-learn approach to quickly and continually improve our product and processes
Alignment with our company values and ability to communicate in harmony with these principles
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
5+ years in CPG Brand Marketing, MBA preferred but not required
Experience managing teams and cross-functional/external partners
Proficiency with syndicated sales data (SPINS, Nielsen, IRI) and Microsoft Office Suite
Telecommuting is allowed.
Moonshot is on a mission to tackle climate change through the power of food, starting with our crazy delicious climate-friendly crackers. We’re the first explicitly climate-friendly brand in the US, considering the planet’s health in every decision we make -- from our regeneratively grown heirloom wheat to our recycled packaging and carbon neutral operations. Fast Company raved about our “negative emissions,” Forbes calls us “groundbreaking,” and Goop suggests pairing our crackers with vegan cheese for a “planetary slam dunk.” Come build the climate-friendly food movement with us!
Moonshot is part of Planet FWD, a platform making it easier for all brands to bring climate-friendly products to market. This commitment to addressing climate change is one of our core values along with grace, integrity, equity, courage, clarity, judgement and catalytic creativity. Our founder Julia Collins is a food-tech veteran who is committed to ensuring that equity is at the table for every decision that we make.
You can read more about us here: https://www.forbes.com/sites/eveturowpaul/2021/02/12/how-one-woman-with-a-box-of-crackers-aims-to-save-the-planet/?sh=566d586173b5