| Job Description Position Description Rockwell Automation is the world's leader in industrial automation. We combine the imaginations of people with the potential of machines. We love taking complex, highly technical hardware, software, services and solutions and making them easy to understand. We believe telling a story on how our offerings solve business problems is more impactful than marketing a list of product features. We believe in targeting audiences and industries to move customers along their buyer's journey. We believe in continuing the customer journey after they purchase from us. We believe what we say and what we do must always match. We believe in the power of marketing to build excitement, reach new audiences, grow our business and create unique branded experiences. Our Marketing Communications Rep will believe in this too. You are the communication expert responsible for building customer interest, awareness and advocacy for our hardware, software, service and solutions. You will develop, activate and amplify content for both inbound and outbound activities and create additional marketing sales enablement collateral as needed. You will develop and help manage demand generation activities and sales communication marketing tactics that represent the depth and breadth of our offering. You will work closely with our field resources and commercial program managers on campaigns to support global sales, businesses or cross-business initiatives. You're a fabulous storyteller and your content will find and capture our target audience and help them understand our core values. You will be a marketing evangelist internally and a brand ambassador externally. You will be a critical thinker and a positive influencer. You will help shape Rockwell Automation in the eyes of our customers. Position Summary -
A strong individual contributor on a global team. -
Research trends, customers and factors that drive decisions in our core industries. -
Responsible for crafting intelligent, thought-provoking, and emotional stories/narratives based on target audience and buyers' journey (blogs, web copy, eBooks, brochures, infographics, social, etc.). -
Create campaign messaging to increase engagement, ultimately attracting new customers and increasing brand awareness. -
Expand audience reach through content amplification. -
Active partner in developing marketing strategy. -
Achieve marketing mix through omnichannel delivery of digital content. -
SEO research: understand what our customers are searching for online: what keywords they are using, the answer's the questions they seek and the content they want. -
Responsible for coordinating legal review content approvals. -
Supports sales enablement activities. -
A strong project manager, both internally and with outside vendors, for adherence to brand standards, deadlines and budgets. -
Facilitates regular reporting to effectively measure, analyze and adjust projects for maximum business impact. Minimum Qualifications -
Bachelor of Arts or Science degree, or equivalent, in English, Journalism, Communications, Marketing, or related field. Experience -
Minimum of 5 years' experience in business-to-business marketing communications. -
Strong written communication skills are critical and foundational to the role. -
Strong project management, organizational and multi-tasking skills. -
Experience in industrial automation environment is a plus. -
Self-motivated and proven ability to work independently with a minimum of direction. -
Ability to manage projects with various stakeholders. -
Demonstrated ability to interface with various levels and functions, and strong skills in gathering information from subject matter experts. -
Strong interpersonal, leadership and team skills. -
Experience working with Customer Success and Customer Experience teams to align content development to the moments that matter to the customer. -
Experience with creative marketing tools, software programs, html, marketing automation platforms and Microsoft office a plus. #LI-JX1 |
