The Role: The Senior Customer Marketing Manager is responsible for managing and executing acquisition and retention programs that generate new prospects and advance existing opportunities for the sales team across Asia. In addition, this senior manager role will lead a team of customer marketers who are accountable for delivering results across the marketing funnel.
To be successful in the role, you need to thrive in a matrix-based organization, collaborating with marketing, sales operations, and field sales teams as well as central demand functions such as product marketing, digital and campaign marketing.
Grade ( relevant for internal applicants only ): 11
The Team: The Regional Marketing team is responsible for driving the marketing acquisition and retention activities. The team focuses on targeted engagements across the entire customer lifecycle, whilst demonstrating near-term impact and return. This includes developing new contacts, new business, and pipeline for field sales teams worldwide, in addition to increasing conversions of MQL-sourced pipeline and supporting strategic renewals.
What's in it for you: Join a leading independent provider of information and benchmark prices for the commodities and energy markets. Be part of the success in shaping S&P Global Platts fastest growing region. Grasp the opportunity to be exposed to a wide range of marketing disciplines from events to digital to customer engagement marketing.
Responsibilities:
Lead a team of Customer Marketers to drive demand generation to ensure business outcomes, key markets and account plans remain on track, and discuss upcoming account requirements and modifications
Translate sales objectives (both opportunity-based and relationship-based) into demand generation objectives and project plans
Leverage marketing and sales systems to provide ongoing data and insights on key accounts and contacts within these accounts
Understand and analyze targeting, including how to prioritize and group accounts according to opportunity, buyer need, persona, industry, buying cycle stage and propensity to buy to develop the optimal marketing tactic mix for 1:1, 1:few, broad-based marketing programs
Partner with sales in to generate new market and vertical industry opportunities
Partner with content teams to provide customer journey customization according to analysis of buyer need
Partner with marketing operations to establish forecast and report against key success metrics
What We're Looking For:
Basic Qualifications
Minimum 8 years of b-to-b marketing experience, ideally in an acquisition marketing model
Solid grasp of the marketing funnel, measurement models and targeted account-based marketing
strategies
Insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social
analysis, engagement scores) to understand impact across accounts and opportunities
Strong understanding of audience segmentation and content mapping to the buyer's journey
In-depth experience in running pipeline generation programs with measureable success
Goal-oriented and collaborative with the ability to take initiative and deliver projects unsupervised.
Budget management skills
Exceptional leadership, communication and collaboration skills with track record of successfully
interfacing with sales teams
Demonstrates a metrics driven, analytical approach
Exceptional organizational project and people management skills with attention to detail, discipline to
follow established policies and processes
Goal and task prioritization with "own it" personality and ability to thrive in a growth environment
Preferred Qualifications
Degree in Business, Marketing or similar
Min. 8 years of relevant industry experience
Previous sales experience is a plus
Strong technical literacy, including Marketing Automation Platforms and Salesforce Automation systems,
business case creation and user needs analysis
S&P Global Platts
At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with confidence. We're the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping.
S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.platts.com.
S&P Global Platts
At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with confidence. We're the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping.
S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.platts.com.
S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, gender, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or other legally protected categories, subject to applicable law . S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, gender, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or other legally protected categories, subject to applicable law .
20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
Job ID: 260391
Posted On: 2021-03-25
Location: Singapore, Singapore
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