Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 55 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.
The role of the Marketing Strategist is to partner with client-facing colleagues in Hong Kong to set marketing direction and priorities that support opportunities for client growth and retention and to deliver and execute integrated marketing programs, collaborating with colleagues in the Global Marketing function. This role will work across our sub-advisory and institutional businesses across the Hong Kong, China, Taiwan and South Korea markets. This position is part of the Global Marketing team and will report to the head of marketing for the Asia-Pacific region.
This role is part of a global marketing function with locations in Boston, London, Singapore, and Tokyo that includes teams dedicated to content creation (writing/editing/proofreading), content management (readership optimization and content tagging), design (digital and print), marketing operations and project management, digital marketing, and events.
Responsibilities Key responsibilities include:
Facilitate strategic discussion with business partners to set marketing priorities for each business line and to develop integrated marketing plans
Own and execute marketing initiatives including potentially helping to drive certain regional product and channel initiatives ensuring that they are in line with strategy, timeline, and budget
Drive regional content strategies and develop key investment content in support of marketing initiatives including social media platforms (WeChat and LinkedIn), conference presentations, sub-advisory road shows, client facing promotional materials (e.g. presentations, webcasts, videos, etc).
Proactively partner with other experts within marketing team (design, editorial, events, project management) on all relevant aspects of marketing deliverables and programs
Deliver successful client programs, collaborating with colleagues locally
Keep abreast of marketplace dynamics (competitive landscape, topics of client interest) and current investment thinking within the firm to inform content ideas for programs and thought leadership topics
Share themes and best practices with marketing colleagues in other channels and regions
Coordinate and manage translation of marketing related content
Oversee the Hong Kong public website
Collect and review metrics to measure and continue to improve effectiveness of marketing program
qualifications 10-15 years of experience in institutional and/or intermediary marketing within the financial industry, a portion of which should include direct management, development, and execution of marketing communication plans and initiatives. An advanced degree will be viewed favorably. In addition, the candidate should possess the following attributes:
A passion for the investment management industry and global markets
Knowledge of the North Asia marketplace in particular deep understanding of the intermediary market and wealth management channel (i.e., marketing practices and tools, regulatory environment especially fund marketing, distributor landscape and requirements )
Experience in driving a thought leadership agenda related to investments/capital markets including ability to partner with internal authors and speakers to identify and develop content for publications and seminars
Ability to tell product 'stories' through content that will engage a variety of audiences, including institutional and intermediary decision makers
Strong communication skills in English, Chinese and Cantonese - verbal and written,
Ability to develop, implement and oversee strategically grounded marketing plans
Strong business judgment. Candidate will be relied upon to consult the appropriate internal parties and use sound judgment to make decisions regarding budgets, use of internal resources, firm brand, and compliance considerations
Demonstrated project management and organizational skills
Proven ability to interact effectively and professionally with creative teams, senior executives, internal business partners, external clients and external vendors
Passion for working collaboratively as a part of a global team where team members are based in multiple global offices
JOB TITLE Marketing Strategist
LOCATION Hong Kong
As an equal opportunity employer, Wellington Management ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, sex, sexual orientation, gender identity, gender expression, religion, creed, national origin, age, ancestry, disability (physical or mental), medical condition, citizenship, marital status, pregnancy, veteran or military status, genetic information or any other characteristic protected by applicable law . If you are a candidate with a disability, or are assisting a candidate with a disability, and require an accommodation to apply for one of our jobs, please email us at GMCANINQ@wellington.com .